I’m From skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

I’m From is a Korean skincare brand founded in 2014 and owned by Vision Equity Partners since 2024.

I’m From's products on this page cover toners. For acne-prone skin, Lovi rates the Rice Toner Pad highest.

This page covers some of the most popular I’m From products; for the whole I’m From range, with a fit score for every product, use the Lovi app.

I’m From toners and essences

Rice Toner Pad CA$30.23

Questions and answers

Is I’m From worth it?

Yes, I’m From is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every I’m From product on this page also lists no fragrance in its ingredients.

What are I’m From's best products?

The I’m From-focused routine rates Superior for dry, oily, sensitive, combination, and acne-prone skin. The single product on this page is the Rice Toner Pad.

Does I’m From cause breakouts?

I’m From is unlikely to cause breakouts, as the brand's routine for acne-prone skin rates Superior on Lovi. Additionally, the I’m From products on this page are formulated without added fragrance, which helps keep sensitive and blemish-prone skin calm.

Is I’m From fragrance-free?

Yes, every one of the I’m From products on this page lists no fragrance in its ingredients.

What are the key ingredients in I’m From products?

I’m From products feature key ingredients such as glycerin, panthenol, and rice extract that help hydrate the skin and support its barrier. Lovi rates the I’m From-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

American Journal of Clinical Dermatology, 2002

How do I build a I’m From skincare routine?

To build an I’m From skincare routine, start with the Rice Toner Pad as a gentle first step after cleansing to help keep the face feeling soft and smooth. Lovi rates the I’m From-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every product from the brand on this page is also free from added fragrance.

Where can I buy I’m From, and how much does it cost?

I’m From products on this page are available from Canadian stores, with prices ranging from CA$30.23 to CA$30.23. Most items on the page cost between CA$30.23 and CA$30.23.

What are good alternatives to I’m From?

Good alternatives to I’m From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These brands also have dedicated pages on Lovi for comparison.

I’m From vs SKIN1004: which is better?

I’m From and SKIN1004 both work wonderfully, though Lovi rates the I’m From routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Meanwhile, the SKIN1004 routines rate Superior for dry and sensitive skin, and High for oily skin, combination skin, and acne-prone skin.

Who owns I’m From, and where is it from?

I’m From is a Korean brand founded in 2014, owned by Vision Equity Partners since 2024.

mk.co.kr magazine.hankyung.com

Is I’m From cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I’m From as cruelty-free.

6 more questions

Research behind I’m From's key ingredients

Topical use of dexpanthenol in skin disorders
Panthenol · American Journal of Clinical Dermatology, 2002
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora
Panthenol · The Journal of Dermatological Treatment, 2017
Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging
Niacinamide · Scientific Reports, 2024
In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract
Rice extract · International Journal of Cosmetic Science, 2020

1 more study

Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study
Panthenol · Journal of Cosmetic Dermatology, 2025

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist