Pixi vs Shiseido
Pixi and Shiseido are a British brand founded in 1999 and a Japanese brand founded in 1872, respectively. Pixi is beloved for its thoughtful range of toners, serums, eye products, and moisturizers crafted with gentle formulas, while Shiseido is known for sophisticated moisturizers, gentle cleansers, protective sunscreens, nourishing serums, and more formulated with key ingredients like glycerin. Both brands suit oily skin and sensitive skin best, offering balanced care. They differ primarily in their specific offerings, as the British brand provides items like the Glow Tonic, Glow Peel Pads, and Retinol Tonic, whereas the Japanese brand features meticulous preparations such as the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream.
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Pixi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Pixi vs Shiseido products
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
Texture and Smoothness Often MentionedMostly Mentioned
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- “foams into a rich cloud — Shiseido Clarifying Cleansing Foam”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Radiance and Glow Mostly MentionedOften Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “healthy radiance — Pixi Glow Mist”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
Other Product Benefits Mostly MentionedSometimes Noted
- “doesn't sting — Pixi Glow Tonic”
- “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
- “Easy to use — Pixi Glow Peel Pads”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
Pleasant Scent Often MentionedSometimes Noted
- “smells like fresh roses — Pixi Rose Oil Blend”
- “lovely subtle rose scent — Pixi Rose Tonic”
- “Smells fresh — Pixi Hydrating Milky Mist”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
Lightweight and Fast Absorption Often MentionedSometimes Noted
- “Absorbs quickly — Pixi Hydrating Milky Mist”
- “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
- “absorbs really fast — Pixi Rose Oil Blend”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
Strong Scent or Fragrance Often MentionedOften Mentioned
- “smell is overpowering — Pixi Glow Tonic”
- “Scent is too strong — Pixi Hydrating Milky Mist”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price Concerns Sometimes NotedMostly Mentioned
- “Bottle is too small — Pixi Hydrating Milky Mist”
- “Slight downside is the price — Pixi Glow Peel Pads”
- “bottle is very small — Pixi Rose Oil Blend”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Sticky or Heavy Residue Often MentionedRarely Noted
- “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
- “slightly tacky — Shiseido Eudermine Revitalizing Essence”
- “too greasy — Pixi Glow Mist”
Pixi vs Shiseido routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
-
Hydrating Toner
Hydrating Milky Mist
Morning
A$55.28
-
Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
A$26.09
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
A$60.96
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
A$94.24
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
A$90.01
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
A$119.50
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
A$95.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Pixi routine · A$284.74 · 94% fit
Buy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit
Pixi vs Shiseido routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
A$43.25
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
A$22.99
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Glow Tonic
Evening
A$59.95
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
A$60.96
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
A$94.24
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
A$90.01
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
A$119.50
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
A$95.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Pixi routine · A$463.41 · 95% fit
Buy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit
Pixi vs Shiseido routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
A$43.25
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
A$22.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Glow Tonic
Evening
A$59.95
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
A$60.96
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
A$94.24
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
A$90.01
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
A$119.50
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
A$95.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Pixi routine · A$445.60 · 92% fit
Buy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit
Questions and answers
Pixi or Shiseido: which is better?
Pixi is better overall on this page because Lovi gives it a superior routine fit for dry skin, whereas Shiseido is only average.
What is the difference between Pixi and Shiseido?
Pixi offers products on this page that generally achieve a Superior routine fit across most skin types, whereas Shiseido products on this page mostly achieve a High fit. Reviewers note that Shiseido does better for hydration and texture, while Pixi does better for radiance and price concerns.
Pixi or Shiseido for dry skin?
Pixi has a Superior fit for dry skin, while Shiseido has an Average fit on the products on this page. Hyaluronic acid helps provide deep hydration to the skin.
Pixi or Shiseido: which moisturizer is better?
Pixi is better suited for most skin types, achieving a Superior routine fit for dry skin compared to Shiseido's Average rating on the products on this page. Shiseido's moisturizers may provide luxurious textures, but reviewers note a high price point.
Which is more affordable, Pixi or Shiseido?
Pixi is more affordable, as Shiseido has a high price point. Reviewers on this page frequently mention price concerns for Pixi.
Between Pixi and Shiseido, which brand is better for targeting mature skin?
Pixi is better for targeting mature skin because Lovi rates its routine fit as Superior, compared to High for Shiseido. Additionally, Pixi features products like Retinol Tonic that help reduce signs of aging.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
How do Pixi and Shiseido compare when it comes to fragrance or strong scents in their products?
Pixi offers fewer scented options, as only 3 of the 10 products on this page list fragrance, whereas Shiseido includes fragrance in 15 of its 20 products. Reviewers note strong scents and fragrance issues for both brands.
Which brand performs better for hydration and moisture according to review themes?
Shiseido performs better for hydration and moisture according to the review themes on this page. The products on this page help deliver deep hydration with luxurious textures.
Pixi or Shiseido for oily skin?
Pixi offers a Superior fit for oily skin, whereas Shiseido provides a High fit based on the products on this page.
Pixi or Shiseido for sensitive skin?
Pixi fits sensitive skin with a Superior rating on this page, whereas Shiseido achieves a High fit. Reviewers note that Pixi products on this page offer gentle and soothing toners, though strong fragrances and skin irritation are sometimes noted for both brands.
Pixi or Shiseido for acne-prone skin?
Pixi offers a Superior routine fit for acne-prone skin on this page, while Shiseido provides a High fit. Pixi relies on key ingredients like aloe vera, which helps soothe skin, and hyaluronic acid, which aids in hydration.
Iranian Journal of Medical Sciences, 2019Journal of Pharmacy & Pharmaceutical Sciences, 2015
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Clinical study of a spray containing birch juice for repairing sensitive skin
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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