Pixi vs Shiseido
Pixi and Shiseido are a British brand founded in 1999 and a Japanese brand founded in 1872, respectively. Pixi is beloved for its thoughtful range of toners, serums, eye products, and moisturizers, while Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The British brand suits dry skin and oily skin best, whereas the Japanese brand suits sensitive skin and mature skin best. Through these reliable offerings and meticulous formulations, the two brands differ by offering balanced care versus gentle yet effective daily care.
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Pixi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Pixi vs Shiseido products
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
Texture and Smoothness Often MentionedMostly Mentioned
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- “foams into a rich cloud — Shiseido Clarifying Cleansing Foam”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Radiance and Glow Mostly MentionedOften Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “healthy radiance — Pixi Glow Mist”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
Other Product Benefits Mostly MentionedSometimes Noted
- “doesn't sting — Pixi Glow Tonic”
- “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
- “Easy to use — Pixi Glow Peel Pads”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
Pleasant Scent Often MentionedSometimes Noted
- “smells like fresh roses — Pixi Rose Oil Blend”
- “lovely subtle rose scent — Pixi Rose Tonic”
- “Smells fresh — Pixi Hydrating Milky Mist”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
Lightweight and Fast Absorption Often MentionedSometimes Noted
- “Absorbs quickly — Pixi Hydrating Milky Mist”
- “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
- “absorbs really fast — Pixi Rose Oil Blend”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
Strong Scent or Fragrance Often MentionedOften Mentioned
- “smell is overpowering — Pixi Glow Tonic”
- “Scent is too strong — Pixi Hydrating Milky Mist”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price Concerns Sometimes NotedMostly Mentioned
- “Bottle is too small — Pixi Hydrating Milky Mist”
- “Slight downside is the price — Pixi Glow Peel Pads”
- “bottle is very small — Pixi Rose Oil Blend”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Sticky or Heavy Residue Often MentionedRarely Noted
- “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
- “slightly tacky — Shiseido Eudermine Revitalizing Essence”
- “too greasy — Pixi Glow Mist”
Pixi vs Shiseido routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
CA$20.19
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Hydrating Toner
Hydrating Milky Mist
Morning
CA$27.00
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Moisturizer
Tata Harper Repairative Moisturizer
Morning · Evening · Once a week
CA$162.00
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
CA$37.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
-
Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
CA$50.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
CA$113.00
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
CA$49.99
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
CA$205.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Pixi routine · CA$295.17 · 94% fit
Buy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit
Pixi vs Shiseido routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
CA$20.96
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
CA$22.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
CA$37.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
CA$50.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
CA$113.00
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
CA$49.99
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
CA$205.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy Pixi routine · CA$264.28 · 94% fit
Buy Shiseido routine · CA$313.33 · 84% fitSee multi-brand routine · 96% fit
Pixi vs Shiseido routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
CA$44.95
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
CA$22.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
CA$37.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
CA$50.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
CA$113.00
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
CA$49.99
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
CA$205.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy Pixi routine · CA$228.28 · 93% fit
Buy Shiseido routine · CA$256.43 · 83% fitSee multi-brand routine · 96% fit
Questions and answers
Pixi or Shiseido: which is better?
Pixi is better overall because Lovi rates its routine fit as Superior across all skin types, whereas Shiseido ranges from Average to High. Reviewers also note that Pixi has fewer price concerns and less heavy residue than Shiseido.
What is the difference between Pixi and Shiseido?
Pixi products on this page have a superior routine fit for dry, oily, and sensitive skin, whereas Shiseido products on this page fit sensitive and mature skin best. Reviewers note that Pixi wins on radiance, price, and lightweight absorption, while Shiseido excels in hydration, texture, and luxurious feel.
Pixi or Shiseido for dry skin?
Pixi fits dry skin better than Shiseido, as Lovi rates Pixi as Superior for dry skin while Shiseido is rated as Average. Pixi features deep hydration as a main benefit across the products on this page, while helping to soothe dry skin.
Pixi or Shiseido: which moisturizer is better?
Pixi fits dry skin with a Superior routine rating on this page, whereas Shiseido achieves an Average routine fit for dry skin. Reviewers report that Pixi offers lighter textures and lower prices, while Shiseido brings luxurious textures and deep hydration.
Which is more affordable, Pixi or Shiseido?
Pixi is more affordable than Shiseido, as reviewers on this page frequently note high price concerns for Shiseido while Pixi is favored for price concerns.
Between Pixi and Shiseido, which brand is better for targeting mature skin?
Pixi is better for targeting mature skin because the products on this page have a superior routine fit for mature skin compared to Shiseido's average routine fit. Additionally, Pixi's Retinol Tonic holds a superior fit level for mature skin, which helps improve signs of aging.
How do Pixi and Shiseido compare regarding scent and fragrance issues?
Both brands frequently receive negative feedback from reviewers regarding strong fragrance and scent issues, with no clear winner on this front. However, looking at the products on this page, Pixi features fragrance in 3 out of 10 items, whereas Shiseido lists fragrance in 15 out of 20 products.
Which brand offers better results for reducing dark spots, Pixi or Shiseido?
Pixi offers better results for reducing dark spots, as the products on this page provide superior fit levels for skin with dark spots.
Pixi or Shiseido for oily skin?
For oily skin, Pixi offers a Superior routine fit among the products on this page, while Shiseido provides a High fit. Reviewers often mention Pixi for its lightweight and fast absorption, whereas Shiseido is frequently noted for deep hydration and luxurious textures.
Pixi or Shiseido for sensitive skin?
Pixi fits sensitive skin with a Superior Lovi fit level, whereas Shiseido achieves a High fit level.
Pixi or Shiseido for acne-prone skin?
Pixi offers a Superior routine fit for acne-prone skin, whereas Shiseido provides a High fit.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Clinical study of a spray containing birch juice for repairing sensitive skin
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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