Kiehl's vs Avène
Kiehl's and Avène are respected skincare brands, with the American label founded in 1851 and the French counterpart established in 1990. Kiehl's is known for moisturizers, serums, toners, and eye products featuring glycerin and squalane that suit dry and sensitive skin, while Avène is loved for rich moisturizers, sunscreens, targeted serums, and gentle cleansers featuring hydrating glycerin that suit oily and acne-prone skin best. Both rely on science-backed formulations and nourishing ingredients to increase hydration, restore epidermal barrier function, counteract oxidative stress, and stimulate fibroblast migration, though they differ in their origin and specific standout treatments. Ultimately, each brand provides thoughtful selections to ensure every consumer enjoys a calm and balanced complexion.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Kiehl's and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Avène products
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Ultra Facial Cream
A$74.00
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Creamy Eye Treatment with Avocado
A$189.99
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Clearly Corrective™ Dark Spot Solution
A$153.74
-
Rare Earth Deep Pore Cleansing Masque
A$109.00
-
Retinol Skin-Renewing Daily Micro-Dose Serum
A$82.99
- Midnight Recovery Concentrate
- Better Screen UV Serum
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Super Multi-Corrective Cream
A$174.32
People Say
Skin Barrier and Tone Improvement Mostly MentionedMostly Mentioned
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “Saves my skin in winter — Avène Cold Cream”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Texture and Absorption Mostly MentionedOften Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Hydration and Moisture Often MentionedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “Restores moisture barrier — Avène Cold Cream”
- “Leaves my skin feeling soft and hydrated. — Avène Milk Cleanser”
Gentleness and Sensitive Skin Often MentionedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Pores and Oil Control Sometimes NotedSometimes Noted
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
- “keeps skin matte — Avène Cleanance”
Soothing Irritation and Redness Not notedOften Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
Price and Value Mostly MentionedSometimes Noted
- “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
- “a bit pricey — Avène Cleanance”
- “Tiny tube for the money — Avène Cold Cream”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Application and Texture Difficulties Sometimes NotedSometimes Noted
- “hard to spread — Kiehl's Creamy Eye Treatment with Avocado”
- “leaves a tacky film — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Tube squirted water everywhere — Avène Cicalfate+ Restorative Protective Cream”
- “too thick — Avène Hydrance+”
Breakouts and Acne Sometimes NotedSometimes Noted
- “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
- “cystic acne for some — Kiehl's Ultra Facial Cream”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
Scents and Fragrance Rarely NotedSometimes Noted
- “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “faint lab smell — Kiehl's Better Screen UV Serum”
- “smell is overpowering — Kiehl's Midnight Recovery Concentrate”
- “The fragrance is very present. — Avène Milk Cleanser”
Kiehl's vs Avène routines for dry skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
A$148.95
-
Hydrating Toner
Ultra Facial Toner
Morning
A$62.15
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
A$213.07
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
A$90.00
-
Serum or Treatment
Retinol Skin-Renewing Daily Micro-Dose Serum
Evening · Once a week
A$82.99
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
A$24.99
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
A$29.99
-
SPF
Ultra Fluid
Morning
A$23.39
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
A$45.39
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Kiehl's routine · A$685.63 · 86% fit
Buy Avène routine · A$239.08 · 78% fitSee multi-brand routine · 97% fit
Kiehl's vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
A$24.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
A$24.99
-
SPF
Cleanance
Morning · Evening · Once a week
A$24.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
A$148.95
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
A$62.15
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
A$64.64
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
A$90.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
A$153.74
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
A$109.00
Buy Avène routine · A$394.87 · 87% fit
Buy Kiehl's routine · A$767.92 · 85% fitSee multi-brand routine · 96% fit
Kiehl's vs Avène routines for combination skin
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
A$24.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
A$53.99
-
SPF
Cleanance
Morning
A$24.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
A$45.39
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
A$148.95
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
A$62.15
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
A$64.64
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
A$90.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
A$153.74
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
A$109.00
Buy Avène routine · A$381.11 · 87% fit
Buy Kiehl's routine · A$693.88 · 83% fitSee multi-brand routine · 95% fit
Questions and answers
Kiehl's or Avène: which is better?
Both Kiehl's and Avène offer equal routine fit across most skin types, while Avène does better for gentleness and sensitive skin. Kiehl's has fewer fragranced products on this page than Avène.
What is the difference between Kiehl's and Avène?
Kiehl's and Avène both offer high fit routines across all skin types, but Avène stands out for soothing irritation and sensitivity. For fragrance, Kiehl's does better on this page as most of its products list no fragrance.
Kiehl's or Avène for dry skin?
Both Kiehl's and Avène offer a High routine fit level for dry skin. Kiehl's is unlikely to irritate as most products on this page list no fragrance, whereas Avène includes fragrance in several of its options.
Kiehl's or Avène: which cleanser is better?
Kiehl's and Avène both offer cleansers with strong performance depending on your skin type. For oily and oily acne-prone skin, Lovi rates Kiehl's cleansers as Superior, while Avène cleansers like Cleanance Cleansing Gel are also rated High for oily skin and oily acne-prone skin. Kiehl's is generally better for fragrance-sensitive shoppers since 26 of its 28 products on this page list no fragrance, whereas over half of Avène's products on this page include fragrance.
Which is more affordable, Kiehl's or Avène?
Avène is better on price and value according to the review themes on this page. Kiehl's reviewers often mention a high price point as a drawback.
Which brand has more fragrance-free products, Kiehl's or Avène?
Kiehl's has more fragrance-free products on this page, with 26 out of 28 products listing no fragrance compared to Avène's 7 out of 15 products.
How do Kiehl's and Avène compare when it comes to soothing irritation and redness?
When it comes to soothing irritation and redness, Avène does better than Kiehl's. Avène provides products like Eau Thermale Thermal Spring Water which is rated Superior for sensitive skin, while Kiehl's products on this page list no fragrance in 26 of 28 items.
What are the founding countries and years for Kiehl's and Avène?
Kiehl's was founded in 1851 in the United States, while Avène was founded in 1990 in France.
Kiehl's or Avène for oily skin?
For oily skin, both Kiehl's and Avène fit well. Kiehl's offers products like the Calendula Herbal-Extract Toner with a Superior fit, while Avène provides options like the Cleanance sunscreen with a Superior fit.
Kiehl's or Avène: which moisturizer is better?
Both Kiehl's and Avène offer moisturizers with high Lovi fit levels for dry skin, with Kiehl's providing an option like Hydro-Plumping Serum Concentrate that has a Superior fit and Avène featuring Tolerance Control Soothing Skin Recovery Balm with a Superior fit. Kiehl's moisturizers on this page feature lightweight, non-greasy formulas with minimal fragrance, whereas Avène options help soothe irritation effectively.
Kiehl's or Avène for sensitive skin?
Both Kiehl's and Avène achieve a High Lovi fit level for sensitive skin, but Avène does better on gentleness and sensitive skin. Kiehl's is better on scents and fragrance, as 26 of its 28 products on this page list no fragrance.
Kiehl's or Avène: which sunscreen is better?
Both Kiehl's and Avène offer sunscreens on this page with High fit levels for acne-prone skin, combination skin, mature skin, and skin with dark spots. Avène is better for gentleness and sensitive skin, while Kiehl's has fewer products with added fragrance.
Kiehl's or Avène for acne-prone skin?
Both Kiehl's and Avène offer products on this page that are a High fit for acne-prone skin. Avène also provides a Superior routine fit for oily acne-prone skin.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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