Kiehl's vs Avène
Kiehl's and Avène are heritage skincare brands designed to address diverse complexions through thoughtful, science-backed formulations. The American brand is loved for its nourishing moisturizers, targeted serums, soothing toners, and gentle eye products utilizing glycerin and squalane, making it suit dry and mature skin best. Meanwhile, the French brand is known for its gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin to suit oily, acne-prone, and combination skin best. While both brands rely on glycerin to improve hydration and restore barrier function, they differ primarily in their heritage, specific ingredient profiles, and ideal skin types.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Kiehl's and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Avène products
People Say
Skin Barrier and Tone Improvement Mostly MentionedMostly Mentioned
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “Saves my skin in winter — Avène Cold Cream”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Texture and Absorption Mostly MentionedOften Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Hydration and Moisture Often MentionedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “Restores moisture barrier — Avène Cold Cream”
- “Leaves my skin feeling soft and hydrated. — Avène Milk Cleanser”
Gentleness and Sensitive Skin Often MentionedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Pores and Oil Control Sometimes NotedSometimes Noted
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
- “keeps skin matte — Avène Cleanance”
Soothing Irritation and Redness Not notedOften Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
Price and Value Mostly MentionedSometimes Noted
- “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
- “a bit pricey — Avène Cleanance”
- “Tiny tube for the money — Avène Cold Cream”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Application and Texture Difficulties Sometimes NotedSometimes Noted
- “hard to spread — Kiehl's Creamy Eye Treatment with Avocado”
- “leaves a tacky film — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Tube squirted water everywhere — Avène Cicalfate+ Restorative Protective Cream”
- “too thick — Avène Hydrance+”
Breakouts and Acne Sometimes NotedSometimes Noted
- “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
- “cystic acne for some — Kiehl's Ultra Facial Cream”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
Scents and Fragrance Rarely NotedSometimes Noted
- “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “faint lab smell — Kiehl's Better Screen UV Serum”
- “smell is overpowering — Kiehl's Midnight Recovery Concentrate”
- “The fragrance is very present. — Avène Milk Cleanser”
Kiehl's vs Avène routines for dry skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
S$57.34
-
Hydrating Toner
Ultra Facial Toner
Morning
S$53.30
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
S$22.43
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
S$27.51
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
S$41.07
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
S$50.68
-
SPF
Cleanance
Morning
S$27.51
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
Buy Kiehl's routine · S$209.58 · 92% fit
Buy Avène routine · S$285.32 · 79% fitSee multi-brand routine · 99% fit
Kiehl's vs Avène routines for oily skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
S$57.34
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
S$53.30
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
S$114.04
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
S$27.51
-
Hydrating Toner
TROIAREUKE H+Cocktail Purifying Ampoule Toner
Morning · Once a week
S$168.51
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
S$26.35
-
SPF
Cleanance
Morning
S$27.51
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Kiehl's routine · S$287.99 · 90% fit
Buy Avène routine · S$455.29 · 86% fitSee multi-brand routine · 96% fit
Kiehl's vs Avène routines for combination skin
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
S$57.34
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
S$53.30
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
S$114.04
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
S$27.51
-
Hydrating Toner
Whamisa Organic Flowers Toner Deep Rich
Morning · Once a week
S$64.81
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
S$58.98
-
SPF
Cleanance
Morning
S$27.51
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Kiehl's routine · S$287.99 · 90% fit
Buy Avène routine · S$410.57 · 90% fitSee multi-brand routine · 97% fit
Questions and answers
Kiehl's or Avène: which is better?
Kiehl's has a Superior routine fit for dry, oily, combination, sensitive, and mature skin types, while Avène has a Superior routine fit for acne-prone skin. Reviewers find that Avène does better for gentleness, sensitive skin, and soothing irritation and redness, whereas Kiehl's does better for scents and fragrance.
What is the difference between Kiehl's and Avène?
Avène does better for soothing irritation and redness, while Kiehl's does better for scents and fragrance because 26 of 28 products on this page list no fragrance compared to 7 of 15 for Avène. Avène also has a better price and value, whereas Kiehl's offers a Superior routine fit for dry, oily, sensitive, and mature skin types on this page.
Kiehl's or Avène for dry skin?
For dry skin, Kiehl's is a better match because the routine fit is Superior while Avène is High. Kiehl's offers products like Hydro-Plumping Serum Concentrate which has a Superior fit for dry skin, and 26 of 28 products on this page list no fragrance, making it a good choice for sensitive skin types as well.
Kiehl's or Avène: which cleanser is better?
Kiehl's and Avène both offer cleansers with strong fit levels for oily and acne-prone skin, such as the Calendula Deep Cleansing Foaming Face Wash and Cleanance Cleansing Gel. Reviewers note that Avène is particularly praised for its gentle deep clean, while Kiehl's provides a wider variety of specialized cleansers like the Ultra Facial Oil-Free Cleanser.
Which is more affordable, Kiehl's or Avène?
Avène tends to be more affordable than Kiehl's, as high price points are often noted by reviewers for Kiehl's products, while the price point is only sometimes noted for Avène.
Between Kiehl's and Avène, which brand has fewer products with fragrance?
Kiehl's has fewer products with fragrance, as only 2 of its 28 products on this page list fragrance compared to 7 of 15 products for Avène.
How do the founding years and corporate owners of Kiehl's and Avène compare?
Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre.
Which brand performs better for soothing irritation and redness according to reviewers?
Avène performs better for soothing irritation and redness according to reviewers. The products on this page help calm the skin with gentle ingredients.
Kiehl's or Avène for oily skin?
For oily skin, Kiehl's is a better choice as it achieves a Superior routine fit compared to Avène's High fit. The products on this page for Kiehl's feature high ratings for oily skin, such as the Calendula Deep Cleansing Foaming Face Wash and Calendula Herbal-Extract Toner.
Kiehl's or Avène: which moisturizer is better?
When it comes to moisturizers, Kiehl's offers a better routine fit for dry skin with a Superior rating, whereas Avène reaches a High fit level for dry skin. For the products on this page, Kiehl's features mostly fragrance-free choices, while Avène includes fragrance in several of its moisturizers.
Kiehl's or Avène for sensitive skin?
Kiehl's has a Superior routine fit for sensitive skin, whereas Avène has a High routine fit. Reviewers note that Kiehl's is better for scents and fragrance, while Avène is better for gentleness and sensitive skin.
Kiehl's or Avène: which sunscreen is better?
Both Kiehl's and Avène offer sunscreens on this page, but Avène features Cleanance which achieves a Superior Lovi fit level for oily skin. Kiehl's Better Screen UV Serum has a High Lovi fit level for skin with dark spots and sensitive skin, while Avène has several sunscreens that list fragrance compared to fewer fragranced products from Kiehl's.
Kiehl's or Avène for acne-prone skin?
For acne-prone skin, Avène is a better choice as the brand has a Superior routine fit compared to Kiehl's High fit level. The products on this page for Avène are also noted for providing a gentle deep clean and effective oil control.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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