Kiehl's vs Avène
Kiehl's and Avène are heritage skincare brands known for nurturing different complexions with distinct formulations. Kiehl's features nourishing moisturizers, targeted serums, soothing toners, and revitalizing eye products utilizing glycerin and squalane, while Avène offers gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin. The former suits mature skin and combination skin best, whereas the latter works ideally for oily acne-prone skin and combination skin. Ultimately, they differ through their foundational ingredients and specific target audiences, with the American brand emphasizing barrier-supporting oils and the French brand focusing on gentle, protective care.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Kiehl's and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Avène products
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Ultra Facial Cream
€35.50
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Creamy Eye Treatment with Avocado
€27.60
- Clearly Corrective™ Dark Spot Solution
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Rare Earth Deep Pore Cleansing Masque
€32.50
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Retinol Skin-Renewing Daily Micro-Dose Serum
€54.50
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Midnight Recovery Concentrate
€77.90
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Better Screen UV Serum
€19.90
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Super Multi-Corrective Cream
€97.70
People Say
Skin Barrier and Tone Improvement Mostly MentionedMostly Mentioned
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “Saves my skin in winter — Avène Cold Cream”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Texture and Absorption Mostly MentionedOften Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Hydration and Moisture Often MentionedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “Restores moisture barrier — Avène Cold Cream”
- “Leaves my skin feeling soft and hydrated. — Avène Milk Cleanser”
Gentleness and Sensitive Skin Often MentionedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Pores and Oil Control Sometimes NotedSometimes Noted
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
- “keeps skin matte — Avène Cleanance”
Soothing Irritation and Redness Not notedOften Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
Price and Value Mostly MentionedSometimes Noted
- “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
- “a bit pricey — Avène Cleanance”
- “Tiny tube for the money — Avène Cold Cream”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Application and Texture Difficulties Sometimes NotedSometimes Noted
- “hard to spread — Kiehl's Creamy Eye Treatment with Avocado”
- “leaves a tacky film — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Tube squirted water everywhere — Avène Cicalfate+ Restorative Protective Cream”
- “too thick — Avène Hydrance+”
Breakouts and Acne Sometimes NotedSometimes Noted
- “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
- “cystic acne for some — Kiehl's Ultra Facial Cream”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
Scents and Fragrance Rarely NotedSometimes Noted
- “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “faint lab smell — Kiehl's Better Screen UV Serum”
- “smell is overpowering — Kiehl's Midnight Recovery Concentrate”
- “The fragrance is very present. — Avène Milk Cleanser”
Kiehl's vs Avène routines for dry skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€14.00
-
Hydrating Toner
Ultra Facial Toner
Morning
€13.00
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
€76.90
-
SPF
Better Screen UV Serum
Morning
€19.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€41.50
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€73.50
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€28.50
-
SPF
Ultra Fluid
Morning
€17.50
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Kiehl's vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€18.56
-
SPF
Cleanance
Morning · Evening · Once a week
€19.73
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€14.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€13.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€37.50
-
SPF
Ultra Facial Cream
Morning
€35.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€41.50
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€73.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€32.50
Kiehl's vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€32.90
-
SPF
Cleanance
Morning
€19.73
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€14.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€13.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€37.50
-
SPF
Better Screen UV Serum
Morning
€19.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€41.50
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€73.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€32.50
Questions and answers
Kiehl's or Avène: which is better?
Both Kiehl's and Avène offer great routines for most skin types, but Avène is a better fit for acne-prone skin with a High routine fit compared to Kiehl's Average level. Avène also does better with gentleness, sensitive skin, and soothing irritation and redness, while Kiehl's does better with scents and fragrance because 26 of 28 products on this page list no fragrance compared to only 7 of 15 for Avène.
What is the difference between Kiehl's and Avène?
When comparing Kiehl's and Avène, Avène does better for gentleness and sensitive skin, while Kiehl's does better for scents and fragrance since most of its products on this page list no fragrance. Both brands offer high routine fit levels for dry, oily, combination, sensitive, mature, skin with dark spots, and oily acne-prone skin.
Kiehl's or Avène for dry skin?
Both Kiehl's and Avène offer a High routine fit for dry skin. Kiehl's features mostly fragrance-free products on the page along with key ingredients like glycerin and squalane, while Avène helps soothe irritation well and relies on thermal water.
Kiehl's or Avène: which cleanser is better?
Both Kiehl's and Avène offer cleansers that fit oily and acne-prone skin well, but Kiehl's has a much wider selection of cleansers on this page with better overall Lovi fit levels across skin types. Kiehl's also stands out for having no fragrance in its cleansers on this page, whereas Avène includes fragrance in its cleansers.
Which is more affordable, Kiehl's or Avène?
Avene is generally more affordable than Kiehl's, as high price points are frequently mentioned as a drawback for Kiehl's while Avene's price is only sometimes noted as an issue.
Between Kiehl's and Avène, which brand has fewer fragranced products?
Kiehl's has fewer fragranced products than Avène on this page. Only 2 of Kiehl's 28 products list fragrance, whereas over half of Avène's products do.
How do the founding years and countries of origin compare between Kiehl's and Avène?
Kiehl's was founded in 1851 in the United States, whereas Avène was founded in 1990 in France. Kiehl's has been owned by L'Oréal S.A. since 2000, while Avène is owned by Fondation Pierre Fabre.
Which brand performs better for soothing irritation and redness according to reviewers?
Avene performs better for soothing irritation and redness according to reviewers. Kiehl's features fewer products with added fragrance on this page, but Avene is noted for being more effective at soothing irritation.
Kiehl's or Avène for oily skin?
Both Kiehl's and Avène offer a High routine fit for oily skin. Kiehl's features mostly fragrance-free products on this page, while Avène is frequently noted for gentle and non-stripping sunscreens.
Kiehl's or Avène: which moisturizer is better?
Both Kiehl's and Avène offer great moisturizers, and the right choice depends on your skin type and fragrance preference. Kiehl's is less likely to have added fragrance across its range, while Avène does better at soothing irritation and redness.
Kiehl's or Avène for sensitive skin?
Both Kiehl's and Avène offer a High routine fit for sensitive skin. Reviewers note that Avène does better with gentleness and sensitive skin, while Kiehl's has fewer products with added fragrance.
Kiehl's or Avène: which sunscreen is better?
When choosing a sunscreen, Kiehl's may be better for targeting dark spots and mature skin, while Avène is better for oily and acne-prone skin with its Cleanance line. Kiehl's Better Screen UV Serum has a High fit level for skin with dark spots, sensitive skin, acne-prone skin, and mature skin, whereas Avène Cleanance sunscreen is rated Superior for oily skin and High for skin with dark spots and acne-prone skin.
Kiehl's or Avène for acne-prone skin?
Avène is a better choice for acne-prone skin, as the brand-focused routine achieves a High fit level compared to Kiehl's Average level. Additionally, reviewers note that Avène helps soothe irritation well and provides gentle deep cleaning for cleansers.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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