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Avène vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shu Uemura are established skincare lines originating from France and Japan, respectively. The former is known for rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin, which suit oily acne-prone skin and acne-prone skin best. Conversely, the latter is celebrated for transformative makeup removers and meticulously crafted formulas that suit all skin types. While Avène relies on science-backed formulations for a calm complexion, Shu Uemura uses gentle, effective ingredients to maintain skin comfort.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Avène and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shu Uemura products

Questions and answers

Avène or Shu Uemura: which is better?

Avene is generally better for a wide range of skincare needs because the products on this page offer superior to high fit levels for various skin types and include fragrance-free options, whereas Shu Uemura features only a single cleansing oil with lower fit ratings for many skin types.

What is the difference between Avène and Shu Uemura?

Avene offers a wide variety of skincare products on this page with varying Lovi fit levels for different skin types, whereas Shu Uemura features only a single cleansing oil. Avene also uses fragrance in nearly half of its products on this page, while Shu Uemura lists no fragrance in its products.

Which is more affordable, Avène or Shu Uemura?

Avène is more affordable, while Shu Uemura is a luxury brand. Reviewers on this page sometimes note Avène for its price point.

Which causes fewer breakouts, Avène or Shu Uemura?

Shu Uemura's cleansing oil has a low fit for acne-prone skin on this page, whereas Avène offers several products with high Lovi fit for acne-prone and oily acne-prone skin.

Which brand has been around longer and where were they founded, Avène or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, while Avène was founded in France in 1990.

How many products does each brand have listed on the page, and which brand offers fragrance-free options?

Avene has 15 products listed on the page and Shu Uemura has 1 product listed on the page. Both brands offer fragrance-free options, with Shu Uemura listing no fragrance in its ingredients and Avene having 7 out of 15 products that list no fragrance.

What are some of the key ingredients used across Avène products, and how do the two brands differ in their parent companies?

Avène features key ingredients like thermal water and glycerin across its products, whereas the two brands differ because Avène is owned by Fondation Pierre Fabre while Shu Uemura is owned by L'Oréal S.A.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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