Simple vs FRE
Simple and FRE are two distinctive skincare collections known for their gentle, effective compositions. Simple is a British brand founded in 1960 and owned by Unilever PLC since 2011, offering moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin. FRE is celebrated for its targeted product types, including Argan Oil. Both brands suit acne-prone skin best, though they differ as the first also suits oily skin through formulations where niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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This page compares some of the most popular Simple and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or FRE: which is better?
Simple is the better choice on this page because it offers a wide variety of gentle, fragrance-free products with high or average Lovi fits for multiple skin types, whereas FRE features only a single argan oil product with lower fits for several skin types. Simple incorporates key ingredients like niacinamide and glycerin to help improve skin hydration and appearance.
What is the difference between Simple and FRE?
Simple offers a much wider range of fragrance-free products on this page, with Lovi fit levels reaching High for specific skin types, whereas FRE features only a single Argan Oil product. Glycerin helps provide hydration across Simple products, and argan oil helps improve skin hydration in FRE.
Which is more affordable, Simple or FRE?
Simple offers lightweight and value-friendly moisturizers on this page, whereas FRE features a single specialty argan oil product with no specific affordability ranking.
Which causes fewer breakouts, Simple or FRE?
Simple features products on this page that may cause breakouts or irritations according to reviewer feedback, while FRE offers only an argan oil product with no breakout data provided.
How do the founding dates and ownership of Simple and FRE compare?
Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas FRE was founded more recently in 2016 and is independently owned.
Which brand offers a greater variety of skincare products on this page, and what are their types?
Simple offers a greater variety of skincare products on this page, including makeup removers, a moisturizer, a cleanser, and a toner. FRE features only one product type, which is an argan oil.
How does the Lovi fit level for dry sensitive skin compare between Simple's Micellar Cleansing Water and FRE's Argan Oil?
Simple's Micellar Cleansing Water earns an Average Lovi fit level for dry sensitive skin, while FRE's Argan Oil achieves a High fit for this skin type. Glycerin helps maintain skin hydration in products on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
