Simple vs FRE
Simple and FRE are two distinctive skincare collections known for their gentle, effective compositions. Simple is a British brand founded in 1960 and owned by Unilever PLC since 2011, offering moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin. FRE is celebrated for its targeted product types, including Argan Oil. Both brands suit acne-prone skin best, though they differ as the first also suits oily skin through formulations where niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
This page compares some of the most popular Simple and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or FRE: which is better?
Simple is the better choice on this page, offering a wider range of products that feature niacinamide and glycerin to help hydrate and improve the skin. FRE only features a single argan oil product with more limited skin type fits.
What is the difference between Simple and FRE?
Simple offers a broad range of fragrance-free cleansers, moisturizers, and makeup removers that are well-suited for oily, acne-prone, and sensitive skin, whereas FRE features just a single argan oil product on this page. Simple includes key ingredients like niacinamide and glycerin, which help support skin hydration.
Which is more affordable, Simple or FRE?
Simple offers lightweight, value-friendly moisturizers, whereas FRE features an individual argan oil product on this page without a range of value-focused skincare options.
Which causes fewer breakouts, Simple or FRE?
Simple offers more varied product options that are well-reviewed for sensitive skin, whereas FRE features a limited range with fewer reported outcomes.
How do the founding years and ownership structures of Simple and FRE compare?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas FRE was founded in 2016 and is independently owned.
Which brand offers more product options for sensitive skin, Simple or FRE?
Simple offers significantly more product options on this page, whereas FRE features only a single product. Lovi rates several of Simple's items as having a High fit for sensitive skin, while FRE's single product has an Average fit for this skin type.
What are the main key ingredients found across products from Simple?
The products on this page from Simple feature niacinamide and glycerin as their key ingredients. Niacinamide helps reduce pigmentation and signs of aging, while glycerin helps improve skin hydration.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
