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Paula's Choice vs the purest

Paula's Choice and the purest are established skincare brands offering distinct approaches to daily care. Paula's Choice features serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. The purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas, which suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide reliable daily support for acne-prone skin, they differ in their core formulations and specific target profiles, with glycerin in the American brand significantly increasing skin hydration and restoring barrier function.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or the purest: which is better?

Paula's Choice offers a much wider range of fragrance-free products with Superior and High fit levels across most skin types, whereas the purest features only one moisturizer with lower fit ratings for many skin types. Paula's Choice relies on key ingredients like niacinamide and hyaluronic acid, which helps improve skin texture and reduce pigmentation.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

What is the difference between Paula's Choice and the purest?

Paula's Choice offers a much wider fragrance-free range with high Lovi fit levels for oily, combination, and acne-prone skin, whereas the purest features just one moisturizer which contains fragrance and has a low fit for those same skin types.

Paula's Choice or the purest: which moisturizer is better?

Paula's Choice offers moisturizers with high fit levels for dry and sensitive skin, whereas the purest moisturizer has a low fit for those types. The products on this page for Paula's Choice generally include beneficial ingredients like hyaluronic acid and glycerin.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, Paula's Choice or the purest?

Reviews mostly mention a high price for the products on this page by Paula's Choice. There is no pricing or affordability data provided on this page for the purest.

Which causes fewer breakouts, Paula's Choice or the purest?

Paula's Choice helps prevent breakouts better than the purest, as the products on this page achieve a Superior fit for acne-prone skin and list no fragrance. Retinol helps reduce signs of aging and supports cell turnover.

The Journal of Investigative Dermatology, 2000

How do the founding years and corporate ownership of Paula's Choice and the purest compare?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021, whereas the purest was founded more recently in 2020 and is owned by Evly Pharma Cosmetics.

Do products from Paula's Choice contain fragrance compared to the purest?

Every product from Paula's Choice on this page lists no fragrance in its ingredients, whereas the purest includes fragrance in its solutions product.

What are some of the key ingredients found across Paula's Choice products?

Paula's Choice products feature key ingredients such as hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E. These ingredients help provide antioxidant, anti-aging, and skin-clearing effects for the products on this page.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.