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Paula's Choice vs the purest

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or the purest: which is better?

Paula's Choice fits more skin types well, with a Lovi fit of Superior for oily, acne-prone, and oily acne-prone skin, whereas the purest has fewer options and includes fragrance. Ingredients like retinol in Paula's Choice help reduce signs of aging and stimulate collagen accumulation.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Paula's Choice and the purest?

Paula's Choice offers a wide selection of fragrance-free products on this page with a Superior fit for oily and acne-prone skin, whereas the purest features a single moisturizer with fragrance that has a High fit for sensitive skin.

Paula's Choice or the purest: which moisturizer is better?

Paula's Choice offers several moisturizers with High or Average Lovi fit levels across skin types, whereas the purest solutions moisturizer mostly shows Low fit levels for oily, combination, and acne-prone skin types.

Which is more affordable, Paula's Choice or the purest?

Reviews mostly mention that Paula's Choice has a high price, while pricing details for the purest are not specified on this page.

Which causes fewer breakouts, Paula's Choice or the purest?

Paula's Choice fits acne-prone skin best with multiple Superior products on this page, while the purest lists low fit for acne-prone skin.

When were Paula's Choice and the purest founded?

Paula's Choice was founded in 1995, and the purest was founded in 2020.

Do Paula's Choice and the purest products contain fragrance?

Paula's Choice lists no fragrance in the ingredients for every product on this page. In contrast, the purest includes fragrance in its products.

Which company is the owner of Paula's Choice?

Unilever is the owner of Paula's Choice, having acquired the brand in 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.