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Paula's Choice vs the purest

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or the purest: which is better?

Paula's Choice offers a wider range of fragrance-free products with High and Superior Lovi fit levels across multiple skin types, whereas the purest features a single moisturizing solution with lower fit levels for most skin types. Paula's Choice helps address aging and pigmentation using key ingredients like retinol and niacinamide, which may improve skin quality.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and the purest?

Paula's Choice offers a wide selection of fragrance-free skincare products with Superior to High Lovi fit levels for oily and acne-prone skin types. In contrast, the purest features a single moisturizer on this page which contains fragrance and has a High Lovi fit level for sensitive skin.

Paula's Choice or the purest: which moisturizer is better?

Paula's Choice offers a better moisturizer selection than the purest on this page, with formulas like the Clear Oil-Free Moisturizer achieving a High fit for oily skin. Lovi rates the purest solutions moisturizer as Low for oily and acne-prone skin.

Which is more affordable, Paula's Choice or the purest?

Reviewers mostly mention high prices for the products on this page from Paula's Choice, while affordability details for the purest are not provided on the page.

Which causes fewer breakouts, Paula's Choice or the purest?

Paula's Choice products on this page help reduce breakouts for acne-prone skin with a Superior fit, whereas the purest solutions moisturizer has a Low fit for acne-prone skin.

Which of the two brands was founded earlier, Paula's Choice or the purest?

Paula's Choice was founded earlier, in 1995, whereas the purest was founded in 2020.

Do Paula's Choice products contain fragrance compared to the purest?

Paula's Choice products on this page list no fragrance in their ingredients, whereas the purest includes fragrance in its solutions moisturizer.

What are the main negative points mentioned by reviewers about Paula's Choice?

Reviewers mostly mention high prices and packaging issues as the main negative points for Paula's Choice.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.