Verb skincare
Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014.
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Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations.
This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, use the Lovi app.
Questions and answers
Is Verb worth it?
Verb is worth exploring for oily and combination skin, where Lovi rates the brand's routines Superior. Founded in the United States in 2011, the brand has been owned by Moroccanoil since 2014.
What are Verb's best products?
Ghost Exfoliating Scalp Nectar is one of Verb's best products, as Lovi rates it Superior for oily skin and High for oily acne-prone skin, combination skin, and skin with dark spots.
Does Verb cause breakouts?
Verb is unlikely to cause breakouts for oily skin, where Lovi rates the Ghost Exfoliating Scalp Nectar High for oily acne-prone skin.
Is Verb fragrance-free?
No, the Verb products on this page are not fragrance-free, as Ghost Exfoliating Scalp Nectar lists fragrance.
What are the key ingredients in Verb products?
Verb products feature key ingredients that help maintain skin hydration and manage texture. Glycerin supports skin moisture retention, while glycolic acid helps improve the appearance of acne-prone or mature skin.
How do I build a Verb skincare routine?
To build a Verb routine, use the Ghost Exfoliating Scalp Nectar as the main product. Lovi rates the Verb-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to Verb?
Good alternatives to Verb include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that match various routines and skin types.
Verb vs CeraVe: which is better?
Verb is better for dry skin, where Lovi rates the Verb-focused routine Superior and the CeraVe-focused routine High. For oily, sensitive, combination, and acne-prone skin, Lovi rates both brand routines as Superior.
Who owns Verb, and where is it from?
Verb is an American brand founded in 2011, owned by Moroccanoil since 2014.
Is Verb cruelty-free?
Yes: PETA lists Verb as cruelty-free.
Research behind Verb's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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