Verb skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014.

Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations.

Cruelty-free · PETA

This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, use the Lovi app.

Questions and answers

Is Verb worth it?

Verb is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The Verb products on this page contain fragrance.

What are Verb's best products?

Verb's best product on this page is Ghost Exfoliating Scalp Nectar, which is a top choice for oily skin. Lovi rates this product High for oily acne-prone skin, combination skin, and skin with dark spots.

Does Verb cause breakouts?

Verb is unlikely to cause breakouts, and Lovi rates the Verb-focused routine Superior for acne-prone skin. Its Ghost Exfoliating Scalp Nectar contains glycolic acid, which helps improve acne conditions.

Clinical, Cosmetic and Investigational Dermatology, 2019 Journal of Cosmetic Dermatology, 2019

Is Verb fragrance-free?

No, the Verb products on this page are not fragrance-free, as Ghost Exfoliating Scalp Nectar contains fragrance.

What are the key ingredients in Verb products?

Verb products feature key ingredients like glycolic acid and glycerin, which help support skin hydration and clarity. Lovi rates the Verb products on this page as having a Superior fit for oily, dry, sensitive, combination, and acne-prone skin types.

Clinical, Cosmetic and Investigational Dermatology, 2017 Journal of Cosmetic Dermatology, 2019

How do I build a Verb skincare routine?

To build a Verb routine, you can use the Ghost Exfoliating Scalp Nectar, which Lovi rates Superior for oily skin, combination skin, and acne-prone skin. Lovi rates the overall Verb-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to Verb?

Good alternatives to Verb include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi.

Verb vs CeraVe: which is better?

Verb is better for dry, oily, sensitive, and combination skin, where Lovi rates the Verb-focused routines Superior compared to the High or Superior ratings for CeraVe. For acne-prone skin, the Verb-focused routine is also rated Superior by Lovi.

Who owns Verb, and where is it from?

Verb is an American brand founded in 2011, owned by Moroccanoil since 2014.

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Is Verb cruelty-free?

Yes: PETA lists Verb as cruelty-free.

PETA

5 more questions

Research behind Verb's key ingredients

Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin
Xylitol · Acta Dermato-venereologica, 2017
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Glycolic acid · Journal of Cosmetic Dermatology, 2019
The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study
Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019
Effects of lactobionic acid peel, aluminum oxide crystal microdermabrasion, and both procedures on skin hydration, elasticity, and transepidermal water loss
Lactobionic acid · Journal of Cosmetic Dermatology, 2019

3 more studies

Lactobionic acid in a natural alkylpolyglucoside-based vehicle: assessing safety and efficacy aspects in comparison to glycolic acid
Lactobionic acid · Journal of Cosmetic Dermatology, 2010
Emulgels Containing Perilla frutescens Seed Oil, Moringa oleifera Seed Oil, and Mixed Seed Oil: Microemulsion and Safety Assessment
Moringa oleifera seed oil · Polymers, 2022
A 10% Lactobionic acid-containing moisturizer reduces skin surface pH without irritation-An in vivo/in vitro study
Lactobionic acid · Journal of Cosmetic Dermatology, 2019

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist