Verb skincare
Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014.
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Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations.
This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, use the Lovi app.
Questions and answers
Is Verb worth it?
Verb is worth it for oily skin, where Lovi rates the brand-focused routine Superior. Founded in the United States in 2011 and owned by Moroccanoil since 2014, the brand offers products like the Ghost Exfoliating Scalp Nectar.
What are Verb's best products?
Ghost Exfoliating Scalp Nectar is Verb's top product on this page, and Lovi rates it Superior for oily skin and High for oily acne-prone, combination, and dark-spotted skin. Lovi also rates Verb-focused routines Superior overall for dry, oily, sensitive, combination, and acne-prone skin.
Does Verb cause breakouts?
Verb products are unlikely to cause breakouts, as Lovi rates the Verb routines Superior for acne-prone skin. Ghost Exfoliating Scalp Nectar has a High fit for oily acne-prone skin.
Is Verb fragrance-free?
No, the Verb products on this page are not fragrance-free. The Ghost Exfoliating Scalp Nectar includes fragrance.
What are the key ingredients in Verb products?
Verb products use ingredients such as glycerin, xylitol, urea, glycolic acid, lactobionic acid, and moringa oleifera seed oil. These components help maintain moisture, support the skin barrier, and gently exfoliate.
How do I build a Verb skincare routine?
To build a Verb skincare routine, you use the Ghost Exfoliating Scalp Nectar, which Lovi rates Superior for oily, sensitive, combination, and acne-prone skin, and dry skin routines. The Verb products on this page include fragrance.
What are good alternatives to Verb?
Good alternatives to Verb include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have dedicated pages on Lovi for comparison.
Verb vs CeraVe: which is better?
Verb is better for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, where Lovi rates the Verb-focused routine Superior. CeraVe is a similar brand that also has a page on Lovi.
Who owns Verb, and where is it from?
Verb is an American brand founded in 2011, owned by Moroccanoil since 2014.
Is Verb cruelty-free?
Yes: PETA lists Verb as cruelty-free.
Research behind Verb's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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