Verb skincare
Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014.
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Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations.
This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, use the Lovi app.
Questions and answers
Is Verb worth it?
Verb is worth it because Lovi rates the Verb-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The brand was founded in the United States in 2011 and has been owned by Moroccanoil since 2014.
What are Verb's best products?
Verb's best products depend on your skin type, as Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. For oily skin specifically, Ghost Exfoliating Scalp Nectar is a top choice with a Superior fit.
Does Verb cause breakouts?
Verb is unlikely to cause breakouts, as Ghost Exfoliating Scalp Nectar rates High for oily acne-prone skin. Lovi rates Verb-focused routines Superior for acne-prone skin.
Is Verb fragrance-free?
No, the Verb products on this page are not fragrance-free, as Ghost Exfoliating Scalp Nectar contains fragrance.
What are the key ingredients in Verb products?
Verb products feature ingredients such as glycerin, xylitol, urea, and glycolic acid. Glycerin and xylitol help improve skin hydration and barrier function.
How do I build a Verb skincare routine?
To build a Verb skincare routine, you can use the Ghost Exfoliating Scalp Nectar, which Lovi rates Superior for oily skin and High for combination and oily acne-prone skin. The Verb products on this page include fragrance.
What are good alternatives to Verb?
Good alternatives to Verb with brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine as Superior for oily, sensitive, combination, and acne-prone skin, and High for dry skin.
Verb vs CeraVe: which is better?
Verb is better than CeraVe for dry skin, where Lovi rates the Verb-focused routine Superior and the CeraVe-focused routine High. For oily, sensitive, combination, and acne-prone skin, both brands tie with a Superior fit on Lovi.
Who owns Verb, and where is it from?
Verb is an American brand founded in 2011, owned by Moroccanoil since 2014.
Is Verb cruelty-free?
Yes: PETA lists Verb as cruelty-free.
Research behind Verb's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
