🇬🇧United Kingdom

Olay vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and No7 are two established skincare lines known for their thoughtfully formulated moisturizers, serums, and eye products. The first brand relies on niacinamide and glycerin to suit acne-prone and mature skin, while the second brand utilizes vitamin C, shea butter, and hyaluronic acid to fit mature and dry skin best. Both collections offer targeted treatments for complex concerns, differing primarily in their core active ingredients and specific skin type alignments.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Olay and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs No7 products

People Say

OlayNo7
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “absorbs quickly — Olay Vitamin C Serum”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “skin looks brighter — Olay Vitamin C Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentle Formulas Often MentionedOften Mentioned
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “no scent — Olay Super Serum Night Repair”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
  • Makeup Compatibility Sometimes NotedRarely Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging Issues Often MentionedSometimes Noted
    • “hard to dispense — Olay Super Serum”
    • “dropper is frustrating — Olay Super Serum Night Repair”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
  • Miscellaneous Concerns Sometimes NotedOften Mentioned
    • “no visible difference — Olay Ultimate Eye Cream”
    • “doesn't foam at all — Olay Regenerating Cream Cleanser”
    • “minimal firming effect — Olay Eye Lifting Serum”
    • “Did not reduce wrinkles — No7 Future Renew Damage Reversal Night Cream”
  • Lack of Results Sometimes NotedOften Mentioned
    • “no difference — Olay Vitamin C Serum”
    • “didn't see a difference — Olay Retinol24”
    • “No difference in lines — Olay Regenerist Retinol 24 Night Moisturizer”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Olay vs No7 routines for dry skin

Buy No7 routine · £124.87 · 90% fitBuy Olay routine · £83.22 · 82% fitSee multi-brand routine · 99% fit

Olay vs No7 routines for oily skin

Buy Olay routine · £195.17 · 86% fitBuy No7 routine · £223.77 · 84% fitSee multi-brand routine · 97% fit

Olay vs No7 routines for combination skin

Buy No7 routine · £195.98 · 87% fitBuy Olay routine · £188.48 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Olay or No7: which is better?

Olay is better for hydration and acne-prone skin among the products on this page, while No7 is better for mature skin and dry skin. Olay also tends to feature fragrance-free options more often than No7.

What is the difference between Olay and No7?

Olay and No7 both offer extensive skincare lines, but Olay stands out for hydration and brightening on this page, while No7 leads in anti-aging and fine line reduction. For specific routines, Lovi rates Olay as Superior for acne-prone skin and No7 as Superior for mature skin, dry skin, skin with dark spots, and dry sensitive skin.

Olay or No7 for dry skin?

No7 fits dry skin better than Olay, with a routine fit of Superior compared to Olay's High. No7 features key hydrating ingredients like shea butter and hyaluronic acid across the products on this page to help combat dryness.

Drug Delivery, 2017Dermatologic Therapy, 2022

Olay or No7: which moisturizer is better?

Olay offers better hydration and moisture among the products on this page, while No7 is better for anti-aging and fine lines.

Which is more affordable, Olay or No7?

This page does not provide pricing information for either Olay or No7, so it is not possible to determine which brand is more affordable.

Which brand has a higher percentage of fragrance-free products, Olay or No7?

Olay has a higher percentage of fragrance-free products on this page, with 26 out of 27 products listing no fragrance, compared to No7 which has 10 out of 13 fragrance-free products.

Olay or No7 for oily skin?

Both Olay and No7 provide a High Lovi fit for oily skin. The products on this page for both brands help deliver lightweight care and balanced hydration without feeling overly heavy.

Olay or No7: which sunscreen is better?

Olay features the Regenerist Whip Face Moisturizer SPF 25 and Complete All Day Moisturizer SPF 15, while No7 offers the Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream. Olay provides a higher Lovi fit level for oily and acne-prone skin types, whereas No7 provides a higher Lovi fit level for dry and mature skin.

Olay or No7 for sensitive skin?

Both Olay and No7 provide a High Lovi fit for sensitive skin on the products on this page. Olay stands out with mostly fragrance-free options, as 26 of 27 products list no fragrance.

Olay or No7 for acne-prone skin?

Olay is the better choice for acne-prone skin, as the products on this page achieve a Superior routine fit for this skin type compared to No7's High fit. Reviewers often mention that Olay provides intense hydration and improved texture with a lightweight feel, which helps maintain clearer skin.

Olay or No7 for mature skin?

No7 is better for mature skin on this page, achieving a Superior routine fit compared to Olay's High fit. Retinol helps stimulate collagen production to address signs of aging in mature skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Olay or No7 for skin with dark spots?

For skin with dark spots, No7 offers a Superior Lovi fit level across its routine compared to Olay's High level. Additionally, Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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