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Olay vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and No7 are two established skincare lines known for their thoughtfully formulated moisturizers, serums, and eye products. The first brand relies on niacinamide and glycerin to suit acne-prone and mature skin, while the second brand utilizes vitamin C, shea butter, and hyaluronic acid to fit mature and dry skin best. Both collections offer targeted treatments for complex concerns, differing primarily in their core active ingredients and specific skin type alignments.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Olay and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs No7 products

People Say

OlayNo7
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “absorbs quickly — Olay Vitamin C Serum”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “skin looks brighter — Olay Vitamin C Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentle Formulas Often MentionedOften Mentioned
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “no scent — Olay Super Serum Night Repair”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
  • Makeup Compatibility Sometimes NotedRarely Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Packaging Issues Often MentionedSometimes Noted
    • “hard to dispense — Olay Super Serum”
    • “dropper is frustrating — Olay Super Serum Night Repair”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
  • Miscellaneous Concerns Sometimes NotedOften Mentioned
    • “no visible difference — Olay Ultimate Eye Cream”
    • “doesn't foam at all — Olay Regenerating Cream Cleanser”
    • “minimal firming effect — Olay Eye Lifting Serum”
    • “Did not reduce wrinkles — No7 Future Renew Damage Reversal Night Cream”
  • Lack of Results Sometimes NotedOften Mentioned
    • “no difference — Olay Vitamin C Serum”
    • “didn't see a difference — Olay Retinol24”
    • “No difference in lines — Olay Regenerist Retinol 24 Night Moisturizer”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Olay vs No7 routines for dry skin

See multi-brand routine · 98% fit

Olay vs No7 routines for oily skin

See multi-brand routine · 97% fit

Olay vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Olay or No7: which is better?

Olay and No7 are both great choices, with Olay doing better for hydration and brightening, while No7 leads in anti-aging results. For sensitive and acne-prone skin, Lovi rates Olay as Superior and No7 as High, whereas both brands achieve equal top ratings for mature skin.

What is the difference between Olay and No7?

Olay and No7 are both skincare brands that fit dry, oily, combination, mature, and dark spot-prone skin equally well, while Olay fits sensitive and acne-prone skin at a Superior level compared to No7's High fit. Reviewers say Olay does better for hydration, radiance, and makeup compatibility, whereas No7 does better for anti-aging and fine lines.

Olay or No7 for dry skin?

Both Olay and No7 fit dry skin well, offering high routine fit levels across the products on this page. Reviewers often mention that Olay provides intense hydration, while No7 helps deliver deep hydration and moisture.

Olay or No7: which moisturizer is better?

Olay and No7 both offer moisturizers that help deliver deep hydration and improve skin texture, with Olay standing out for intense moisture and No7 performing better for anti-aging and line reduction among the products on this page. Reviewers note that Olay moisturizers often provide a lightweight feel, while No7 options may occasionally cause heavy texture complaints. For dry skin, both brands share an equal High fit level.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Olay or No7?

This page does not contain pricing or affordability information to compare Olay and No7.

Which brand has more fragrance-free products, Olay or No7?

Olay has more fragrance-free products on this page than No7. Specifically, 26 of Olay's 27 products list no fragrance compared to 10 of 13 products for No7.

Olay or No7 for oily skin?

Olay and No7 provide an equal routine fit level of High for oily skin. Reviewers mention that the products on this page for Olay and No7 offer lightweight and fast-absorbing textures.

Olay or No7: which sunscreen is better?

Olay offers a wider selection of sunscreens on this page with varying Lovi fit levels for different skin types, whereas No7 includes targeted sunscreens such as Protect & Perfect Intense Advanced Day Cream that achieves a High Lovi fit for mature skin, dry skin, and sensitive skin. Reviewers note that No7 sunscreens help provide deep hydration and reduce the appearance of fine lines.

Olay or No7 for sensitive skin?

Olay is the better choice for sensitive skin, offering a Superior routine fit compared to No7's High fit on this page.

Olay or No7 for acne-prone skin?

Olay is the better choice for acne-prone skin, as the products on this page achieve a superior Lovi fit level compared to No7's high level. Olay features specialized options that help improve texture while being fragrance-free.

Olay or No7 for mature skin?

Both Olay and No7 achieve a Superior Lovi fit level for mature skin with the products on this page. Olay excels in hydration and radiance, while No7 is noted for anti-aging and fine lines.

Olay or No7 for skin with dark spots?

Both Olay and No7 provide a High routine fit for skin with dark spots. However, Olay does better than No7 for radiance and brightening, while No7's products feature key ingredients like niacinamide and vitamin C that help target pigmentation issues.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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