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Beauty of Joseon vs Menarini

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Menarini are two distinguished skincare labels offering thoughtful formulations designed for daily care. The Korean skincare brand, founded in 2016 and owned by Goodai Global Inc. since 2019, is loved for its serums, masks, moisturizers, and sunscreens, while the other is beloved for advanced serums and thoughtful formulas that deliver reliable care. Both brands suit sensitive and dry skin best, though Menarini also suits combination skin, and they differ as the first features star ingredients like niacinamide, glycerin, and hyaluronic acid for gentle yet effective care and targeted options such as the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, while the latter offers tailored solutions like the A-Ret Gel for acne-prone skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Menarini products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Menarini products

Questions and answers

Beauty of Joseon or Menarini: which is better?

Beauty of Joseon is the better fit for most users on this page, as its wide range of products achieves High or Superior Lovi fit levels across dry, sensitive, and combination skin types. In contrast, Menarini only features a single product, A-Ret Gel, which has lower fit ratings like Caution or Low for dry and sensitive skin.

What is the difference between Beauty of Joseon and Menarini?

Beauty of Joseon offers a wide variety of skincare products on this page tailored for dry, sensitive, and dry sensitive skin, whereas Menarini features a single product on this page, A-Ret Gel, which is geared toward oily and oily acne-prone skin.

Which is more affordable, Beauty of Joseon or Menarini?

The products on this page for Beauty of Joseon and Menarini do not include pricing information, so affordability cannot be compared here.

Which causes fewer breakouts, Beauty of Joseon or Menarini?

Beauty of Joseon is unlikely to cause breakouts compared to Menarini, as reviewers often note that Menarini's products on this page may cause breakouts and acne.

How do the founding years and company ownerships of Beauty of Joseon and Menarini compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, whereas Menarini was founded much earlier in 1886 and is owned by the Menarini Group.

What are the specific product options and skin type fits available for Beauty of Joseon versus Menarini on this page?

Beauty of Joseon offers many products on this page with High to Superior Lovi fit levels for dry, sensitive, and dry sensitive skin, alongside various fits for other skin types. In contrast, Menarini only features A-Ret Gel, which has a High fit for oily and oily acne-prone skin, but a Caution fit for dry sensitive skin.

What do reviewers say about the performance, fragrance, and common issues of Beauty of Joseon compared to Menarini?

Reviewers note that Beauty of Joseon products on this page offer lightweight, fast-absorbing toners, deep hydration, and gentle formulas that help give a radiant glow, though some users report breakouts, fragrance issues, or sticky finishes. In contrast, the Menarini products on this page do not have reviewer performance data listed.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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