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Beauty of Joseon vs Menarini

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Menarini are two distinguished skincare labels offering thoughtful formulations designed for daily care. The Korean skincare brand, founded in 2016 and owned by Goodai Global Inc. since 2019, is loved for its serums, masks, moisturizers, and sunscreens, while the other is beloved for advanced serums and thoughtful formulas that deliver reliable care. Both brands suit sensitive and dry skin best, though Menarini also suits combination skin, and they differ as the first features star ingredients like niacinamide, glycerin, and hyaluronic acid for gentle yet effective care and targeted options such as the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, while the latter offers tailored solutions like the A-Ret Gel for acne-prone skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Menarini products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Menarini products

Questions and answers

Beauty of Joseon or Menarini: which is better?

Beauty of Joseon offers a wide variety of products with High and Superior Lovi fit levels for dry and sensitive skin, whereas Menarini features only a single product on this page with lower fit ratings for those skin types. Reviewers often mention that Beauty of Joseon provides deep hydration and gentle, non-irritating formulas.

What is the difference between Beauty of Joseon and Menarini?

Beauty of Joseon offers a wide variety of skincare products that Lovi rates high for dry, sensitive skin and dark spots, whereas Menarini features just one product on this page, A-Ret Gel, which Lovi rates with caution for dry skin. The products on this page for both brands list no fragrance in their ingredients.

Which is more affordable, Beauty of Joseon or Menarini?

The products on this page from Beauty of Joseon and Menarini do not have pricing information available, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Beauty of Joseon or Menarini?

Beauty of Joseon offers a wide variety of products on this page with high or superior fits for acne-prone skin, whereas Menarini features only one product which has an average fit for acne-prone skin. Reviewers note that Beauty of Joseon sometimes causes breakouts and acne.

How do the founding years and corporate ownerships of Beauty of Joseon and Menarini compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. In comparison, Menarini was founded much earlier in 1886 and is owned by the Menarini Group.

What are the specific skin types that Beauty of Joseon products fit best according to its brand-focused routines compared to Menarini?

Beauty of Joseon products fit dry skin, sensitive skin, and skin with dark spots best according to its brand-focused routines, while Menarini does not have specified best-fit skin types on this page.

How does the Lovi fit level for oily skin differ between Beauty of Joseon's A-Ret Gel equivalent products and Menarini's A-Ret Gel?

Beauty of Joseon offers multiple products for oily skin with Lovi fit levels ranging from Average and High to Superior across its range, whereas Menarini's A-Ret Gel has a High Lovi fit level for oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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