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Beauty of Joseon vs Dr. Barbara Sturm

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Dr. Barbara Sturm are distinct skincare lines created to nurture the complexion through considered formulations. The Korean house, established in 2016, features thoughtful serums, masks, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin. Meanwhile, the German brand, founded in 2014, relies on scientifically advanced formulas with gentle moisturizers, clarifying exfoliants, and nourishing serums to serve sensitive, dry, and balanced skin. While both prioritize hydration and barrier support, they differ in their heritage and specific ingredient approaches.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular Beauty of Joseon and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Dr. Barbara Sturm products

People Say

Beauty of JoseonDr. Barbara Sturm
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
    • “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Gentle and Non-Irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “reduced redness — Dr. Barbara Sturm Hyaluronic Serum”
  • Skin Softening and Smoothing Sometimes NotedMostly Mentioned
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
    • “deep yet gentle cleanse — Dr. Barbara Sturm Enzyme Cleanser”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Glow and Radiance Sometimes NotedOften Mentioned
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “great for combination skin — Dr. Barbara Sturm Enzyme Cleanser”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Ineffectiveness Rarely NotedOften Mentioned
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “saw no difference — Beauty of Joseon Ginseng Essence Water”
    • “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
  • Scent and Fragrance Often MentionedRarely Noted
    • “smells a bit weird — Dr. Barbara Sturm Enzyme Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “tacky finish — Dr. Barbara Sturm Hyaluronic Serum”

Questions and answers

Beauty of Joseon or Dr. Barbara Sturm: which is better?

Beauty of Joseon offers better texture and absorption, while Dr. Barbara Sturm delivers superior glow, radiance, skin softening, and smoothing.

What is the difference between Beauty of Joseon and Dr. Barbara Sturm?

Beauty of Joseon offers a much broader range of products spanning cleansers, toners, sunscreens, and masks, whereas Dr. Barbara Sturm features a smaller selection focused on specialty serums and cleansers. Reviewers note that Beauty of Joseon delivers better texture and absorption, while Dr. Barbara Sturm achieves superior skin softening, smoothing, glow, and radiance.

Beauty of Joseon or Dr. Barbara Sturm: which moisturizer is better?

For moisturizers, Beauty of Joseon achieves a High Lovi fit for dry and mature skin with the Dynasty Cream, whereas Dr. Barbara Sturm achieves an Average Lovi fit for those same skin types with the Hyaluronic Serum. Topical hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or Dr. Barbara Sturm?

Beauty of Joseon is more affordable, though high price and cost is noted as a negative review theme for the brand on this page.

Which causes fewer breakouts, Beauty of Joseon or Dr. Barbara Sturm?

Reviewers note that Beauty of Joseon causes breakouts and acne, whereas the products on this page for Dr. Barbara Sturm do not have this feedback mentioned.

Between Beauty of Joseon and Dr. Barbara Sturm, which brand provides better skin softening and smoothing?

Between Beauty of Joseon and Dr. Barbara Sturm, Dr. Barbara Sturm does better for skin softening and smoothing according to the review themes on this page.

How do the founding years and home countries of Beauty of Joseon and Dr. Barbara Sturm compare?

Beauty of Joseon was founded in South Korea in 2016, whereas Dr. Barbara Sturm was founded in Germany two years earlier, in 2014.

Which brand performs better for glow and radiance, Beauty of Joseon or Dr. Barbara Sturm?

Dr. Barbara Sturm performs better for glow and radiance compared to Beauty of Joseon. Both brands utilize key ingredients like hyaluronic acid to help improve skin quality and hydration.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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