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Beauty of Joseon vs Dr. Barbara Sturm

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Dr. Barbara Sturm are distinct skincare lines created to nurture the complexion through considered formulations. The Korean house, established in 2016, features thoughtful serums, masks, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin. Meanwhile, the German brand, founded in 2014, relies on scientifically advanced formulas with gentle moisturizers, clarifying exfoliants, and nourishing serums to serve sensitive, dry, and balanced skin. While both prioritize hydration and barrier support, they differ in their heritage and specific ingredient approaches.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular Beauty of Joseon and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Dr. Barbara Sturm products

People Say

Beauty of JoseonDr. Barbara Sturm
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
    • “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Gentle and Non-Irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “reduced redness — Dr. Barbara Sturm Hyaluronic Serum”
  • Skin Softening and Smoothing Sometimes NotedMostly Mentioned
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
    • “deep yet gentle cleanse — Dr. Barbara Sturm Enzyme Cleanser”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Glow and Radiance Sometimes NotedOften Mentioned
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “great for combination skin — Dr. Barbara Sturm Enzyme Cleanser”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Ineffectiveness Rarely NotedOften Mentioned
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “saw no difference — Beauty of Joseon Ginseng Essence Water”
    • “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
  • Scent and Fragrance Often MentionedRarely Noted
    • “smells a bit weird — Dr. Barbara Sturm Enzyme Cleanser”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “tacky finish — Dr. Barbara Sturm Hyaluronic Serum”

Questions and answers

Beauty of Joseon or Dr. Barbara Sturm: which is better?

Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots best, whereas the products on this page for Dr. Barbara Sturm show average or high fits across skin types. Beauty of Joseon helps with texture and absorption, while Dr. Barbara Sturm achieves better skin softening, smoothing, glow, and radiance.

What is the difference between Beauty of Joseon and Dr. Barbara Sturm?

Beauty of Joseon offers lightweight, fast-absorbing toners and deeply hydrating products with key ingredients like Niacinamide and Hyaluronic acid, whereas Dr. Barbara Sturm provides products known for skin softening and smoothing, as well as glow and radiance. For instance, Lovi rates Beauty of Joseon's Light On Serum: Centella + Vita C as a Superior fit for oily acne-prone skin, while Dr. Barbara Sturm's Enzyme Cleanser achieves a Superior fit for skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Dr. Barbara Sturm: which moisturizer is better?

Beauty of Joseon offers moisturizers like the Dynasty Cream with a High fit for dry and mature skin, while Dr. Barbara Sturm's Hyaluronic Serum provides an Average fit for those same skin types. The products on this page for both brands list no fragrance in their ingredients.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or Dr. Barbara Sturm?

Beauty of Joseon is more affordable, though the products on this page have reviewers noting high price and cost issues as a negative theme for the brand.

Which causes fewer breakouts, Beauty of Joseon or Dr. Barbara Sturm?

Reviewers note that Beauty of Joseon frequently causes breakouts and acne, while Dr. Barbara Sturm does not have this issue reported.

Which brand performs better for glow and radiance, Beauty of Joseon or Dr. Barbara Sturm?

Dr. Barbara Sturm performs better for glow and radiance compared to Beauty of Joseon. For hydration and moisture, both brands perform equally.

How do the founding years and countries of origin compare between Beauty of Joseon and Dr. Barbara Sturm?

Beauty of Joseon was founded in 2016 in South Korea, whereas Dr. Barbara Sturm was established in 2014 in Germany.

Between Beauty of Joseon and Dr. Barbara Sturm, which brand is better for skin softening and smoothing?

Dr. Barbara Sturm does better for skin softening and smoothing compared to Beauty of Joseon.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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