🇬🇧United Kingdom

Allies of Skin vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and facefacts are skincare brands offering nourishing cleansers, luxurious moisturizers, potent serums, and targeted products. The former features powerhouse ingredients like niacinamide and suits dry skin and acne-prone skin best, while the latter is loved for its formulations that suit dry, normal, and combination skin best. Both brands differ in their specific offerings, with the British brand focusing on gentle cleansers to maintain the natural moisture balance and the luxury maker providing advanced treatments for aging signs, dark spots, and hyperpigmentation.

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Allies of Skin and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs facefacts products

Questions and answers

Allies of Skin or facefacts: which is better?

Allies of Skin is generally better for a wider variety of skincare needs, as the products on this page feature an extensive selection of targeted serums and moisturizers with high Lovi fit levels for dry, acne-prone, and mature skin. In contrast, facefacts currently offers only a single cleanser on this page, which has a high Lovi fit for dry and sensitive skin types but limited options overall.

What is the difference between Allies of Skin and facefacts?

Allies of Skin is a larger brand offering multiple serums, moisturizers, and eye creams that fit dry, acne-prone, and mature skin best, whereas facefacts is a UK brand from 2019 offering only a Hydrating Gentle Cleanser on this page. Reviewers note that Allies of Skin provides gentle moisturizers and calming serums alongside higher price points and potential initial irritation.

Which is more affordable, Allies of Skin or facefacts?

Reviews note that Allies of Skin has a high price point, whereas facefacts does not have this feedback on the page.

Which causes fewer breakouts, Allies of Skin or facefacts?

Allies of Skin fits acne-prone skin with High to Superior levels across the products on this page, whereas facefacts features just one cleanser with a High fit for this skin type. Niacinamide helps reduce pigmentation.

The British Journal of Dermatology, 2002

Which brand has been on the market longer, Allies of Skin or facefacts?

Allies of Skin has been on the market longer, having been founded in 2016 compared to facefacts, which was founded in 2019.

Do any products from either Allies of Skin or facefacts contain fragrance?

Every product on this page from both Allies of Skin and facefacts lists no fragrance in its ingredients.

Which skin types does the facefacts Hydrating Gentle Cleanser suit best?

Lovi rates the facefacts Hydrating Gentle Cleanser as a High fit for dry skin, sensitive skin, acne-prone skin, dry sensitive skin, and mature skin. The products on this page feature no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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