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Allies of Skin vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and facefacts are skincare lines appreciated for their thoughtful formulations and targeted care. Allies of Skin is loved for its thoughtful range of moisturizers, serums, and eye products built around hardworking ingredients like niacinamide, suiting dry, sensitive, and uneven skin types best. Conversely, facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026, known for its nourishing cleansers and targeted formulas that suit dry, normal, and combination skin best. While both brands maintain moisture and address specific concerns such as acne-prone skin, the first brand deeply restores through gentle ingredients like niacinamide, whereas the latter maintains the natural moisture balance with its hydrating gentle cleanser.

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Allies of Skin and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs facefacts products

Questions and answers

Allies of Skin or facefacts: which is better?

Allies of Skin is generally better for a wider variety of skin concerns because the products on this page cover multiple steps like serums, moisturizers, and eye creams with high fit levels, whereas facefacts only offers a single cleanser. Allies of Skin also features key ingredients like niacinamide and probiotics that help improve skin pigmentation and microbiome health.

The British Journal of Dermatology, 2002International Journal of Medical Sciences, 2021

What is the difference between Allies of Skin and facefacts?

Allies of Skin offers a larger selection of serums, moisturizers, eye care, and treatment mists featuring niacinamide, which helps reduce pigmentation, whereas facefacts features just a single cleanser on this page. Allies of Skin products have fragrance-free formulas with high to superior Lovi fit levels across most skin types, while facefacts also provides a fragrance-free cleanser.

The British Journal of Dermatology, 2002

Which is more affordable, Allies of Skin or facefacts?

Facefacts is the more affordable brand, whereas reviewers often note that Allies of Skin has a high price point.

Which causes fewer breakouts, Allies of Skin or facefacts?

Both brands offer products on this page that are suitable for acne-prone skin, with Allies of Skin achieving a High fit for multiple serums and moisturizers, and facefacts offering a High fit with its Hydrating Gentle Cleanser. However, reviewers of Allies of Skin note that initial skin reactions and irritation can sometimes happen.

How do the founding years and ownership of Allies of Skin and facefacts compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas facefacts was founded in 2019 in the United Kingdom and is owned by Brand Masters B.V. since 2026.

Which brand offers fragrance-free products, Allies of Skin, facefacts, or both?

Both brands offer fragrance-free options, as every product listed on this page for both Allies of Skin and facefacts contains no fragrance in its ingredients.

What specific skin types are best suited for the products offered by Allies of Skin versus facefacts?

Allies of Skin offers products on this page with Superior Lovi fit levels for dry skin, mature skin, and oily acne-prone skin, whereas facefacts has no products reaching a Superior fit for any skin type. Both brands feature fragrance-free formulations, but Allies of Skin provides a much wider range of high-performance serums and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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