NatureWell skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NatureWell is an American skincare brand founded in 2015 and owned by American Exchange Group since 2023.

NatureWell is widely loved for its rich moisturizers and nourishing formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Extra Virgin Coconut Oil Moisturizing Cream for acne-prone skin. Daily use of these carefully balanced solutions helps maintain skin hydration and comfort.

This page covers some of the most popular NatureWell products; for the whole NatureWell range, with a fit score for every product, use the Lovi app.

NatureWell moisturizers

Extra Virgin Coconut Oil Moisturizing Cream

Questions and answers

Is NatureWell worth it?

NatureWell is worth considering because Lovi rates the NatureWell-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Extra Virgin Coconut Oil Moisturizing Cream also helps soften dry skin.

What are NatureWell's best products?

NatureWell offers the Extra Virgin Coconut Oil Moisturizing Cream on this page, which helps nourish dry skin. Lovi rates the NatureWell-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which NatureWell moisturizer is best for dry skin?

Extra Virgin Coconut Oil Moisturizing Cream is the moisturizer on this page for dry skin, where Lovi rates it Average. Coconut oil helps soften dry skin and supports the skin barrier.

Does NatureWell cause breakouts?

Extra Virgin Coconut Oil Moisturizing Cream may cause breakouts for oily or acne-prone skin, as Lovi flags it with a caution for these skin types. Extra coconut oil helps soften and soothe dry skin.

Is NatureWell fragrance-free?

No, the NatureWell products on this page include fragrance. For example, the Extra Virgin Coconut Oil Moisturizing Cream contains added fragrance.

What are the key ingredients in NatureWell products?

NatureWell products feature key ingredients like extra virgin coconut oil, which helps soften and hydrate dry skin.

How do I build a NatureWell skincare routine?

To build a NatureWell routine, apply the Extra Virgin Coconut Oil Moisturizing Cream to damp skin to keep it soft. Lovi rates the NatureWell-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to NatureWell?

Good alternatives to NatureWell include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have skincare pages on Lovi to help shoppers compare options.

NatureWell vs CeraVe: which is better?

NatureWell and CeraVe both perform well, with Lovi rating the NatureWell-focused routine Superior and the CeraVe-focused routine High for dry skin. For oily, sensitive, combination, and acne-prone skin, Lovi rates both routines as Superior.

Who owns NatureWell, and where is it from?

NatureWell is an American brand founded in 2015, owned by American Exchange Group since 2023.

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Is NatureWell cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NatureWell as cruelty-free.

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Research behind NatureWell's key ingredients

Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial
Ascorbic acid · Journal of Cosmetic Dermatology, 2020
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Influence of vitamin E acetate on stratum corneum hydration
Tocopheryl acetate vitamin e · Arzneimittel-Forschung, 1998
Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy
Tocopheryl acetate vitamin e · Scientific Reports, 2025
Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial
Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist