NatureWell skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NatureWell is an American skincare brand founded in 2015 and owned by American Exchange Group since 2023.

NatureWell is widely loved for its rich moisturizers and nourishing formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Extra Virgin Coconut Oil Moisturizing Cream for acne-prone skin. Daily use of these carefully balanced solutions helps maintain skin hydration and comfort.

This page covers some of the most popular NatureWell products; for the whole NatureWell range, with a fit score for every product, use the Lovi app.

NatureWell moisturizers

Extra Virgin Coconut Oil Moisturizing Cream

Questions and answers

Is NatureWell worth it?

NatureWell is worth it for dry skin, where Lovi rates the routine Superior. The Extra Virgin Coconut Oil Moisturizing Cream helps soften dry skin.

What are NatureWell's best products?

NatureWell features the Extra Virgin Coconut Oil Moisturizing Cream on this page. Lovi rates the NatureWell-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Which NatureWell moisturizer is best for dry skin?

Extra Virgin Coconut Oil Moisturizing Cream is the moisturizer on this page for dry skin, where Lovi rates it Average for dry skin. Extra coconut oil helps soften dry skin and supports hydration.

Does NatureWell cause breakouts?

NatureWell's Extra Virgin Coconut Oil Moisturizing Cream may cause breakouts for oily and acne-prone skin, as it is marked with caution for those skin types. Lovi rates the NatureWell-focused routine Superior for acne-prone skin.

Is NatureWell fragrance-free?

No, the NatureWell products on this page include fragrance in the Extra Virgin Coconut Oil Moisturizing Cream.

What are the key ingredients in NatureWell products?

NatureWell uses extra virgin coconut oil as a key ingredient in its moisturizing cream to help smooth and soften dry skin. Extra coconut oil provides emollient effects that support skin hydration.

How do I build a NatureWell skincare routine?

To build a NatureWell routine, you can use the Extra Virgin Coconut Oil Moisturizing Cream, which Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Extra coconut oil helps soften dry skin and supports skin moisture.

What are good alternatives to NatureWell?

Good alternatives to NatureWell include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer skincare routines that perform well across dry, oily, sensitive, combination, and acne-prone skin.

NatureWell vs CeraVe: which is better?

NatureWell and CeraVe both perform very well, with Lovi rating a NatureWell-focused routine Superior across dry, oily, sensitive, combination, and acne-prone skin.

Who owns NatureWell, and where is it from?

NatureWell is an American brand founded in 2015, owned by American Exchange Group since 2023.

tracxn.com prnewswire.com

Is NatureWell cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NatureWell as cruelty-free.

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Research behind NatureWell's key ingredients

Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial
Ascorbic acid · Journal of Cosmetic Dermatology, 2020
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Influence of vitamin E acetate on stratum corneum hydration
Tocopheryl acetate vitamin e · Arzneimittel-Forschung, 1998
Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy
Tocopheryl acetate vitamin e · Scientific Reports, 2025
Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial
Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist