NatureWell skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NatureWell is an American skincare brand founded in 2015 and owned by American Exchange Group since 2023.

NatureWell is widely loved for its rich moisturizers and nourishing formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Extra Virgin Coconut Oil Moisturizing Cream for acne-prone skin. Daily use of these carefully balanced solutions helps maintain skin hydration and comfort.

This page covers some of the most popular NatureWell products; for the whole NatureWell range, with a fit score for every product, use the Lovi app.

NatureWell moisturizers

Extra Virgin Coconut Oil Moisturizing Cream

Questions and answers

Is NatureWell worth it?

NatureWell is worth it for dry and oily skin, where Lovi rates the brand-focused routines Superior. The brand offers moisturizing care that helps soften dry areas.

What are NatureWell's best products?

NatureWell offers the Extra Virgin Coconut Oil Moisturizing Cream on this page. Lovi rates the NatureWell-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Which NatureWell moisturizer is best for dry skin?

The Extra Virgin Coconut Oil Moisturizing Cream is the moisturizer on this page for dry skin, for which Lovi rates it Average. Coconut oil helps soften dry skin and supports skin moisture.

Does NatureWell cause breakouts?

NatureWell's Extra Virgin Coconut Oil Moisturizing Cream may cause breakouts, as the product carries a caution for acne-prone, oily, and combination skin.

Is NatureWell fragrance-free?

No, the NatureWell products on this page include fragrance, as seen in the Extra Virgin Coconut Oil Moisturizing Cream.

What are the key ingredients in NatureWell products?

NatureWell products feature key ingredients such as coconut oil and glycerin, which help lock in moisture and soften dry skin. These ingredients also support the skin barrier, keeping skin smooth and comfortable.

How do I build a NatureWell skincare routine?

To build a NatureWell routine, apply the Extra Virgin Coconut Oil Moisturizing Cream to clean skin to help keep it soft and smooth. Lovi rates the NatureWell-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to NatureWell?

Good alternatives to NatureWell include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated product pages on Lovi.

NatureWell vs CeraVe: which is better?

NatureWell rates Superior compared to CeraVe's High for dry and combination skin, and both brands rate Superior for sensitive and acne-prone skin.

Who owns NatureWell, and where is it from?

NatureWell is an American brand founded in 2015, owned by American Exchange Group since 2023.

tracxn.com prnewswire.com

Is NatureWell cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NatureWell as cruelty-free.

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Research behind NatureWell's key ingredients

Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial
Ascorbic acid · Journal of Cosmetic Dermatology, 2020
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Influence of vitamin E acetate on stratum corneum hydration
Tocopheryl acetate vitamin e · Arzneimittel-Forschung, 1998
Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy
Tocopheryl acetate vitamin e · Scientific Reports, 2025
Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial
Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist