Lubriderm skincare
Lubriderm is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
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Lubriderm is loved for its lotions and its formulas containing emollients and humectants. Its products suit normal skin and dry skin best. The standout products for particular concerns are the Daily Moisture Lotion for acne-prone skin, the Advanced Therapy Lotion for severely dry skin, and the Daily Moisture Fragrance-Free Lotion for sensitive skin. These components help soften the skin and lock in moisture.
This page covers some of the most popular Lubriderm products; for the whole Lubriderm range, with a fit score for every product, use the Lovi app.
Questions and answers
Is Lubriderm worth it?
Lubriderm offers good value, with the Lubriderm products on this page priced around 拢16.29 and featuring formulas with no fragrance. Lovi rates the Lubriderm-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are Lubriderm's best products?
Daily Moisture Lotion is the only product featured on this page for Lubriderm. Lovi rates its fit as Average for dry sensitive skin and Low for dry skin.
Does Lubriderm cause breakouts?
Daily Moisture Lotion may cause breakouts on oily, combination, and acne-prone skin, where Lovi rates it a warning. Every product among the Lubriderm products on this page is fragrance-free.
Is Lubriderm fragrance-free?
Yes, every Lubriderm product on this page is formulated without fragrance. Shoppers with sensitive skin can use these options knowing they are fragrance-free.
What are the key ingredients in Lubriderm products?
Lubriderm products feature key ingredients like glycerin to help keep skin soft and moisturized, petrolatum to protect and smooth dry areas, and dimethicone to help calm irritation.
How do I build a Lubriderm skincare routine?
To build a Lubriderm skincare routine, use Daily Moisture Lotion, which helps keep dry skin soft and smooth. Glycerin helps maintain skin hydration throughout the day. Lovi rates the Lubriderm-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy Lubriderm, and how much does it cost?
Lubriderm is sold in the United Kingdom, with prices on this page starting at 拢16.29.
What are good alternatives to Lubriderm?
Good alternatives to Lubriderm include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also offer options for various skin types.
Lubriderm vs CeraVe: which is better?
Lubriderm rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe rates High for dry skin and Superior for the others. The Lubriderm products on this page list no fragrance in their ingredients.
Who owns Lubriderm, and where is it from?
Lubriderm is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
Is Lubriderm cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Lubriderm as cruelty-free.
Research behind Lubriderm's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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