Lubriderm skincare
Lubriderm is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
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Lubriderm is loved for its lotions and its formulas containing emollients and humectants. Its products suit normal skin and dry skin best. The standout products for particular concerns are the Daily Moisture Lotion for acne-prone skin, the Advanced Therapy Lotion for severely dry skin, and the Daily Moisture Fragrance-Free Lotion for sensitive skin. These components help soften the skin and lock in moisture.
This page covers some of the most popular Lubriderm products; for the whole Lubriderm range, with a fit score for every product, use the Lovi app.
Questions and answers
Is Lubriderm worth it?
Yes, Lubriderm is worth it, as the Lubriderm products on this page are fragrance-free and Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Glycerin helps maintain 24-hour skin hydration and barrier function, while petrolatum helps prevent flares and manages very dry skin.
What are Lubriderm's best products?
Lubriderm offers Daily Moisture Lotion as the product on this page. Lovi rates this lotion Average for dry sensitive skin, and Low for dry skin.
Does Lubriderm cause breakouts?
Daily Moisture Lotion may cause breakouts for skin that is oily or prone to pimples, as Lovi rates it with a warning for those skin types. Every product from Lubriderm on this page is formulated without fragrance.
Is Lubriderm fragrance-free?
Yes, every one of the Lubriderm products on this page lists no fragrance in its ingredients.
What are the key ingredients in Lubriderm products?
Glycerin, dimethicone, and petrolatum are the key ingredients found in the Lubriderm products on this page. These components help keep skin soft and smooth by locking in moisture and protecting the skin barrier.
How do I build a Lubriderm skincare routine?
To build a Lubriderm routine, use the Daily Moisture Lotion, which every fragrance-free product on this page features. Lovi rates the Lubriderm-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy Lubriderm, and how much does it cost?
Lubriderm products can be bought in stores in Spain, with prices starting at €19.87.
What are good alternatives to Lubriderm?
Good alternatives to Lubriderm include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi for comparison.
Lubriderm vs CeraVe: which is better?
Lubriderm and CeraVe both perform very well, with the Lubriderm-focused routine rating Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe rates High for dry skin and Superior for the rest. Every Lubriderm product on this page is fragrance-free.
Who owns Lubriderm, and where is it from?
Lubriderm is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
Is Lubriderm cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Lubriderm as cruelty-free.
Research behind Lubriderm's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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