Lubriderm skincare
Lubriderm is an American skincare brand founded in 1945 and owned by Kimberly-Clark Corporation since 2026.
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Lubriderm is loved for its lotions and its formulas containing emollients and humectants. Its products suit normal skin and dry skin best. The standout products for particular concerns are the Daily Moisture Lotion for acne-prone skin, the Advanced Therapy Lotion for severely dry skin, and the Daily Moisture Fragrance-Free Lotion for sensitive skin. These components help soften the skin and lock in moisture.
This page covers some of the most popular Lubriderm products; for the whole Lubriderm range, with a fit score for every product, use the Lovi app.
Questions and answers
Is Lubriderm worth it?
Yes, Lubriderm is worth it because Lovi rates the Lubriderm-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the Lubriderm products on this page list no fragrance in their ingredients.
What are Lubriderm's best products?
Lubriderm offers Daily Moisture Lotion on this page. Lovi rates it Average for dry sensitive skin and Low for dry, sensitive, mature, and dark-spotted skin.
Does Lubriderm cause breakouts?
Lubriderm may cause breakouts because Daily Moisture Lotion carries a warning for acne-prone skin. Lovi rates the Lubriderm-focused routine Superior for acne-prone skin.
Is Lubriderm fragrance-free?
Yes, every one of the Lubriderm products on this page lists no fragrance in its ingredients.
What are the key ingredients in Lubriderm products?
Lubriderm products rely on key ingredients like glycerin, dimethicone, and petrolatum to help keep skin soft and maintain moisture. Glycerin helps draw water into the skin, while dimethicone and petrolatum form a protective barrier that locks hydration in and prevents dryness.
How do I build a Lubriderm skincare routine?
Building a Lubriderm skincare routine relies on Daily Moisture Lotion, which helps keep skin soft and smooth. Lovi rates the Lubriderm-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy Lubriderm, and how much does it cost?
Lubriderm products on this page are available in Singapore stores, with prices ranging from S$18.55.
What are good alternatives to Lubriderm?
Good alternatives to Lubriderm include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also offer options for various skin needs and have dedicated pages on Lovi.
Lubriderm vs CeraVe: which is better?
Lubriderm and CeraVe both rate High or Superior across skin types, with Lovi rating the Lubriderm routines Superior for dry, oily, sensitive, combination, and acne-prone skin. CeraVe routines also rate High to Superior for these same skin types.
Who owns Lubriderm, and where is it from?
Lubriderm is an American brand founded in 1945, owned by Kimberly-Clark Corporation since 2026.
Is Lubriderm cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Lubriderm as cruelty-free.
Research behind Lubriderm's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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