SOOU skincare
SOOU is a Korean skincare brand founded in 2015 and owned by G1 BIO Co., Ltd..
SOOU is loved for its nourishing moisturizers and carefully balanced formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Rice Cream for acne-prone skin. Daily use leaves the complexion feeling comfortably hydrated and balanced.
This page covers some of the most popular SOOU products; for the whole SOOU range, with a fit score for every product, use the Lovi app.
SOOU moisturizers
Questions and answers
Is SOOU worth it?
Yes, SOOU is worth considering because Lovi rates the SOOU-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin types.
What are SOOU's best products?
SOOU features the Rice Cream on this page, which Lovi rates Average across all skin types. However, SOOU-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which SOOU moisturizer is best for dry skin?
Rice Cream is the SOOU moisturizer for dry skin, where Lovi rates it Average for dry skin.
Does SOOU cause breakouts?
SOOU is unlikely to cause breakouts, and Lovi rates the SOOU-focused routine Superior for acne-prone skin.
Is SOOU fragrance-free?
No, the SOOU products on this page are not fragrance-free, as the Rice Cream contains fragrance.
What are the key ingredients in SOOU products?
SOOU features key ingredients such as niacinamide, glycerin, and rice extract in its formulas. Niacinamide helps reduce dark spots and signs of aging, while glycerin and rice extract support skin hydration.
How do I build a SOOU skincare routine?
To build a SOOU skincare routine, you use the Rice Cream moisturizer, which helps keep dry, oily, sensitive, combination, and acne-prone skin feeling soft and smooth. Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to SOOU?
Good alternatives to SOOU with similar pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
SOOU vs SKIN1004: which is better?
SOOU and SKIN1004 are both strong choices, as Lovi rates the SOOU-focused routine Superior and the SKIN1004-focused routine Superior for dry and sensitive skin. For oily, combination, and acne-prone skin, SOOU rates Superior while SKIN1004 rates High.
Who owns SOOU, and where is it from?
SOOU is a Korean brand founded in 2015, owned by G1 BIO Co., Ltd..
Is SOOU cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SOOU as cruelty-free.
Research behind SOOU's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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