SOOU skincare
SOOU is a Korean skincare brand founded in 2015 and owned by G1 BIO Co., Ltd..
SOOU is loved for its nourishing moisturizers and carefully balanced formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Rice Cream for acne-prone skin. Daily use leaves the complexion feeling comfortably hydrated and balanced.
This page covers some of the most popular SOOU products; for the whole SOOU range, with a fit score for every product, use the Lovi app.
SOOU moisturizers
Questions and answers
Is SOOU worth it?
Yes, SOOU is worth it as Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are SOOU's best products?
SOOU does not feature a single standout product on this page, as the Rice Cream rates Average across all skin types. However, Lovi rates SOOU-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which SOOU moisturizer is best for dry skin?
The Rice Cream is the SOOU moisturizer for dry skin, where Lovi rates it Average. Glycerin in the formula helps keep dry skin soft by supporting hydration.
Does SOOU cause breakouts?
SOOU is unlikely to cause breakouts, as the brand-focused routine rates Superior for acne-prone skin and the Rice Cream rates Average for this skin type.
Is SOOU fragrance-free?
No, the SOOU products on this page include fragrance, as the Rice Cream contains it.
What are the key ingredients in SOOU products?
SOOU features key ingredients like niacinamide and glycerin to help improve skin tone and maintain moisture.
How do I build a SOOU skincare routine?
To build a SOOU skincare routine, you use the Rice Cream as the moisturizer. Lovi rates the SOOU-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to SOOU?
Good alternatives to SOOU with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
SOOU vs SKIN1004: which is better?
SOOU rates better, as Lovi rates the SOOU-focused routines Superior across dry, oily, sensitive, combination, and acne-prone skin, compared to SKIN1004 routines which rate High for some of those skin types.
Who owns SOOU, and where is it from?
SOOU is a Korean brand founded in 2015, owned by G1 BIO Co., Ltd..
Is SOOU cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SOOU as cruelty-free.
Research behind SOOU's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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