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SOOU skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SOOU is a Korean skincare brand founded in 2015 and owned by G1 BIO Co., Ltd..

SOOU is loved for its nourishing moisturizers and carefully balanced formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Rice Cream for acne-prone skin. Daily use leaves the complexion feeling comfortably hydrated and balanced.

This page covers some of the most popular SOOU products; for the whole SOOU range, with a fit score for every product, use the Lovi app.

SOOU moisturizers

Questions and answers

Is SOOU worth it?

Yes, SOOU is worth trying because Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The products feature ingredients like rice extract, which helps with anti-aging effects.

International Journal of Cosmetic Science, 2020

What are SOOU's best products?

SOOU does not feature individual standout products on this page, as Lovi rates the Rice Cream as average across all skin types. However, the SOOU brand-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which SOOU moisturizer is best for dry skin?

The Rice Cream is the moisturizer on this page for dry skin, where Lovi rates it Average. Glycerin in the product helps keep dry skin hydrated and comfortable.

Clinical, Cosmetic and Investigational Dermatology, 2017

Does SOOU cause breakouts?

SOOU is unlikely to cause breakouts, as Lovi rates the SOOU-focused routine Superior for acne-prone skin. The Rice Cream on this page is rated Average for acne-prone skin.

Is SOOU fragrance-free?

No, the SOOU products on this page are not fragrance-free, as the Rice Cream contains fragrance.

What are the key ingredients in SOOU products?

The key ingredients in SOOU products include niacinamide, glycerin, and rice extract. Niacinamide helps reduce dark spots and aging signs, while glycerin supports skin hydration.

The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2021

How do I build a SOOU skincare routine?

To build a SOOU skincare routine, you use the Rice Cream as the moisturizer. Lovi rates the SOOU-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to SOOU?

Good alternatives to SOOU include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have brand pages on Lovi. Lovi rates the SOOU-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, while SKIN1004-focused routines are rated High for dry, oily, and combination skin, and Superior for sensitive and acne-prone skin.

SOOU vs SKIN1004: which is better?

SOOU is better for most needs, as Lovi rates the SOOU routines Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for SKIN1004.

Who owns SOOU, and where is it from?

SOOU is a Korean brand founded in 2015, owned by G1 BIO Co., Ltd..

Is SOOU cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SOOU as cruelty-free.

Research behind SOOU's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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