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SOOU skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SOOU is a Korean skincare brand founded in 2015 and owned by G1 BIO Co., Ltd..

SOOU is loved for its nourishing moisturizers and carefully balanced formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Rice Cream for acne-prone skin. Daily use leaves the complexion feeling comfortably hydrated and balanced.

This page covers some of the most popular SOOU products; for the whole SOOU range, with a fit score for every product, use the Lovi app.

SOOU moisturizers

Questions and answers

Is SOOU worth it?

SOOU is worth it for shoppers seeking effective skincare, as Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are SOOU's best products?

SOOU does not have standout individual products listed for this selection, as the Rice Cream rates average across all skin types. However, the SOOU products on this page rate Superior for dry, oily, sensitive, combination, and acne-prone skin when used together in a brand-focused routine.

Which SOOU moisturizer is best for dry skin?

Rice Cream is the SOOU moisturizer for dry skin on this page. Lovi rates Rice Cream Average for dry skin.

Does SOOU cause breakouts?

SOOU is unlikely to cause breakouts, as Lovi rates acne-prone skin Superior for the SOOU-focused routine.

Is SOOU fragrance-free?

No, the SOOU products on this page include fragrance in their formula, as seen in the Rice Cream.

What are the key ingredients in SOOU products?

SOOU products feature key ingredients such as niacinamide, glycerin, rice extract, and shea butter, which help nourish and care for the skin. Niacinamide helps reduce dark spots and signs of aging, while glycerin and rice extract support skin hydration.

The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a SOOU skincare routine?

To build a SOOU skincare routine, you can use the Rice Cream as your daily moisturizer. Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to SOOU?

Good alternatives to SOOU with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

SOOU vs SKIN1004: which is better?

SOOU and SKIN1004 are both top choices, as Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, while the SKIN1004-focused routine is rated Superior for dry, sensitive, and acne-prone skin, and High for oily and combination skin.

Who owns SOOU, and where is it from?

SOOU is a Korean brand founded in 2015, owned by G1 BIO Co., Ltd..

Is SOOU cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SOOU as cruelty-free.

Research behind SOOU's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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