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NATURIUM skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NATURIUM is an American skincare brand founded in 2019 and owned by e.l.f. Beauty, Inc. since 2023.

elfbeauty.comen.wikipedia.orgpitchbook.comtracxn.com

NATURIUM's products on this page cover serums, moisturizers, sunscreens, eye products, and more, built around hyaluronic acid, niacinamide, and vitamin c. NATURIUM products fit dry skin and combination skin best. For acne-prone skin, Lovi rates the Azelaic Topical Acid 10% highest; for skin with dark spots, the Dew-Glow Moisturizer SPF 50; and for mature skin, the Tranexamic Topical Acid 5%. Its key ingredients: niacinamide improves skin aging and reduces hyperpigmentation.

The British Journal of Dermatology, 2002

This page covers some of the most popular NATURIUM products; for the whole NATURIUM range, with a fit score for every product, use the Lovi app.

NATURIUM serums and treatments

Other NATURIUM products

People Say

★4.6Overall rating based on 20.8k+ reviews

Reviewers most often praise NATURIUM for effective brightening, lightweight textures, and improved skin texture. The most common complaints are breakouts and skin irritation.

Highlights

  • Hydrating moisturizers Mostly Mentioned
    • “instantly soothes — Barrier Bounce”
    • “gloriously dewy — Barrier Bounce”
    • “plumps fine lines — Multi-Peptide Moisturizer”
  • Improves skin texture Often Mentioned
    • “face is so smooth — Azelaic Topical Acid 10%”
    • “smoothens skin — Retinol Complex Serum”
    • “skin felt smoother — Vitamin C Super Serum Plus”
  • Brightens and evens skin tone Often Mentioned
    • “skin looks drastically better — Vitamin C Complex Serum”
    • “Skin looks so bright — Tranexamic Topical Acid 5%”
    • “noticeable glow — Vitamin C Super Serum Plus”
  • Gentle, non-irritating serums Often Mentioned
    • “zero irritation — Retinaldehyde Cream Serum 0.05%”
    • “comfortable and hydrated — Azelaic Topical Acid 10%”
    • “didn't dry out my skin like others — BHA Liquid Exfoliant 2%”
  • Value for money Sometimes Noted
    • “unbeatable for the price — BHA Liquid Exfoliant 2%”
    • “affordable — Multi-Peptide Moisturizer”
    • “affordable alternative — Vitamin C Complex Serum”
  • Clears acne and blemishes Sometimes Noted
    • “decreased congestion — Azelaic Topical Acid 10%”
    • “cleared up acne — Retinol Complex Serum”
    • “holygrail for acne — Retinaldehyde Cream Serum 0.05%”
  • Causes breakouts or purging Sometimes Noted
    • “Made me breakout — Tranexamic Topical Acid 5%”
    • “bad purging period — Retinol Complex Serum”
    • “broke me out so bad — Niacinamide Serum 12% Plus Zinc 2%”
  • Skin irritation and reactions Sometimes Noted
    • “rash and hives — Vitamin C Complex Serum”
    • “Smelly — Tranexamic Topical Acid 5%”
    • “stings and burns — Barrier Bounce”
  • Ineffective or slow results Sometimes Noted
    • “Didn't do anything — Tranexamic Topical Acid 5%”
    • “taken weeks/months — Retinaldehyde Cream Serum 0.05%”
    • “plateaued after a few weeks — Azelaic Topical Acid 10%”
  • Packaging malfunctions and issues Sometimes Noted
    • “tube is hard to squeeze — Multi-Peptide Eye Cream”
    • “dropper is difficult — Vitamin C Super Serum Plus”
    • “pump arrived broken — Multi-Peptide Moisturizer”

Sources: lovi.care, naturium.com, target.com, ulta.com, thingtesting.com, skinsort.com, and more

Questions and answers

Is NATURIUM good for oily skin?

Yes, NATURIUM is good for oily skin because Lovi rates the NATURIUM-focused routine Superior for oily skin. The NATURIUM products on this page help keep skin balanced and calm, and 16 of the 17 products list no fragrance.

Is NATURIUM worth it?

NATURIUM is worth it for shoppers seeking effective, budget-friendly skincare, as Lovi rates the brand-focused routines Superior for dry and combination skin. Reviewers frequently mention that the products improve skin texture and brighten tone, though some note occasional breakouts or mild irritation. Additionally, 16 of the 17 NATURIUM products on this page list no fragrance.

Which NATURIUM moisturizer is best for dry skin?

Barrier Bounce is the best NATURIUM moisturizer for dry skin, as Lovi rates it Superior for dry skin, followed by Multi-Peptide Moisturizer which Lovi rates High.

Does NATURIUM cause breakouts?

NATURIUM is unlikely to cause breakouts for most users, as the NATURIUM products on this page are mostly gentle and non-irritating serums and hydrating moisturizers. However, reviewers note that skin irritation and causes breakouts or purging can sometimes happen with some items.

Is NATURIUM fragrance-free?

Most of the NATURIUM products on this page are fragrance-free, as 16 of the 17 listed items contain no added fragrance. Reviewers note that these gentle, non-irritating formulas help keep skin calm.

What are the key ingredients in NATURIUM products?

The key ingredients in the NATURIUM products on this page are hyaluronic acid, niacinamide, and vitamin C. These ingredients help improve skin quality, reduce dark spots, and provide hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

How do I build a NATURIUM skincare routine?

To build a NATURIUM skincare routine for dry skin in the morning, use a cleanser, hydrating toner, Multi-Peptide Moisturizer, and Dew-Glow Moisturizer SPF 50. For the evening, apply a pre-cleanser, cleanser, Vitamin C Complex Serum, and Multi-Peptide Moisturizer. Lovi rates the NATURIUM-focused routine for dry skin as Superior.

Where can I buy NATURIUM, and how much does it cost?

NATURIUM is available from stores in Singapore, and prices on this page range from S$23.78 to S$35.63, with most items between S$27.19 and S$31.03.

What are good alternatives to NATURIUM?

Good alternatives to NATURIUM with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.

NATURIUM vs CeraVe: which is better?

NATURIUM and CeraVe both work well, depending on your skin type. Lovi rates the NATURIUM-focused routines as Superior for dry skin, oily skin, and combination skin, while CeraVe is rated Superior for sensitive skin.

Who owns NATURIUM, and where is it from?

NATURIUM is an American brand founded in 2019, owned by e.l.f. Beauty, Inc. since 2023.

elfbeauty.comen.wikipedia.orgpitchbook.comtracxn.com

Is NATURIUM cruelty-free?

Yes: Leaping Bunny and PETA list NATURIUM as cruelty-free.

PETALeaping Bunny

Is NATURIUM good for dry skin?

Yes, NATURIUM is good for dry skin because Lovi rates the NATURIUM-focused routine Superior for dry skin. The NATURIUM products on this page help keep skin hydrated, and sodium hyaluronate helps with wound healing and skin quality.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which NATURIUM sunscreen is best for sensitive skin?

Dew-Glow Moisturizer SPF 50 is the best NATURIUM sunscreen for sensitive skin, with Lovi rating it Superior for this skin type.

Is NATURIUM good for sensitive skin?

Yes, NATURIUM is good for sensitive skin. Lovi rates the NATURIUM-focused routine High for sensitive skin. Reviewers often mention that the serums are gentle and non-irritating.

Is NATURIUM good for acne-prone skin?

Yes, NATURIUM is good for acne-prone skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the products help clear acne and blemishes, though they may occasionally cause some breakouts or purging.

Is NATURIUM good for mature skin?

Yes, NATURIUM is good for mature skin. Lovi rates the brand's fit as High for dry skin and combination skin, and the NATURIUM products on this page help improve skin texture and smooth out fine lines.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind NATURIUM's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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