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NATURIUM skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NATURIUM is an American skincare brand founded in 2019 and owned by e.l.f. Beauty, Inc. since 2023.

elfbeauty.comen.wikipedia.orgpitchbook.comtracxn.com

NATURIUM's products on this page cover serums, moisturizers, sunscreens, eye products, and more, built around hyaluronic acid, niacinamide, and vitamin c. NATURIUM products fit dry skin and combination skin best. For acne-prone skin, Lovi rates the Azelaic Topical Acid 10% highest; for skin with dark spots, the Dew-Glow Moisturizer SPF 50; and for mature skin, the Tranexamic Topical Acid 5%. Its key ingredients: niacinamide improves skin aging and reduces hyperpigmentation.

The British Journal of Dermatology, 2002

This page covers some of the most popular NATURIUM products; for the whole NATURIUM range, with a fit score for every product, use the Lovi app.

NATURIUM serums and treatments

Other NATURIUM products

People Say

★4.6Overall rating based on 20.8k+ reviews

Reviewers most often praise NATURIUM for effective brightening, lightweight textures, and improved skin texture. The most common complaints are breakouts and skin irritation.

Highlights

  • Hydrating moisturizers Mostly Mentioned
    • “instantly soothes — Barrier Bounce”
    • “gloriously dewy — Barrier Bounce”
    • “plumps fine lines — Multi-Peptide Moisturizer”
  • Improves skin texture Often Mentioned
    • “face is so smooth — Azelaic Topical Acid 10%”
    • “smoothens skin — Retinol Complex Serum”
    • “skin felt smoother — Vitamin C Super Serum Plus”
  • Brightens and evens skin tone Often Mentioned
    • “skin looks drastically better — Vitamin C Complex Serum”
    • “Skin looks so bright — Tranexamic Topical Acid 5%”
    • “noticeable glow — Vitamin C Super Serum Plus”
  • Gentle, non-irritating serums Often Mentioned
    • “zero irritation — Retinaldehyde Cream Serum 0.05%”
    • “comfortable and hydrated — Azelaic Topical Acid 10%”
    • “didn't dry out my skin like others — BHA Liquid Exfoliant 2%”
  • Value for money Sometimes Noted
    • “unbeatable for the price — BHA Liquid Exfoliant 2%”
    • “affordable — Multi-Peptide Moisturizer”
    • “affordable alternative — Vitamin C Complex Serum”
  • Clears acne and blemishes Sometimes Noted
    • “decreased congestion — Azelaic Topical Acid 10%”
    • “cleared up acne — Retinol Complex Serum”
    • “holygrail for acne — Retinaldehyde Cream Serum 0.05%”
  • Causes breakouts or purging Sometimes Noted
    • “Made me breakout — Tranexamic Topical Acid 5%”
    • “bad purging period — Retinol Complex Serum”
    • “broke me out so bad — Niacinamide Serum 12% Plus Zinc 2%”
  • Skin irritation and reactions Sometimes Noted
    • “rash and hives — Vitamin C Complex Serum”
    • “Smelly — Tranexamic Topical Acid 5%”
    • “stings and burns — Barrier Bounce”
  • Ineffective or slow results Sometimes Noted
    • “Didn't do anything — Tranexamic Topical Acid 5%”
    • “taken weeks/months — Retinaldehyde Cream Serum 0.05%”
    • “plateaued after a few weeks — Azelaic Topical Acid 10%”
  • Packaging malfunctions and issues Sometimes Noted
    • “tube is hard to squeeze — Multi-Peptide Eye Cream”
    • “dropper is difficult — Vitamin C Super Serum Plus”
    • “pump arrived broken — Multi-Peptide Moisturizer”

Sources: lovi.care, naturium.com, target.com, ulta.com, thingtesting.com, skinsort.com, and more

Questions and answers

Is NATURIUM good for dry skin?

Yes, NATURIUM is a great choice for dry skin, as Lovi rates the NATURIUM-focused routine for dry skin Superior. The NATURIUM products on this page help keep dry skin feeling soft and comfortable. Hyaluronic acid helps maintain hydration levels in the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Is NATURIUM worth it?

Yes, NATURIUM is worth it because reviewers frequently mention that its serums are gentle and non-irritating while effectively improving skin texture. Lovi rates the NATURIUM-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Which NATURIUM moisturizer is best for dry skin?

Barrier Bounce is the best moisturizer for dry skin, and Multi-Peptide Moisturizer is another option on this page. Lovi rates Barrier Bounce Superior for dry skin and Multi-Peptide Moisturizer High.

Does NATURIUM cause breakouts?

Some shoppers note that NATURIUM may occasionally cause breakouts or skin purging. However, reviewers also mention that the NATURIUM products on this page help clear acne and blemishes for many users.

What are the key ingredients in NATURIUM products?

The key ingredients in NATURIUM products include niacinamide, vitamin C, and hyaluronic acid. Niacinamide helps control skin aging and pigmentation, vitamin C supports brightening, and hyaluronic acid improves skin hydration and quality.

Antioxidants, 2021Journal of Cosmetic Dermatology, 2020

Where can I buy NATURIUM, and how much does it cost?

NATURIUM products can be bought online through public retail pages, with prices typically ranging from CA$25.65 to CA$73.33 and most options falling between CA$29.38 and CA$41.16.

What are good alternatives to NATURIUM?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to NATURIUM.

NATURIUM vs CeraVe: which is better?

Neither brand is universally better, as both offer top-tier routines for various skin types. Lovi rates the NATURIUM-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, matching the performance of CeraVe across those same types.

Who owns NATURIUM, and where is it from?

NATURIUM is an American brand founded in 2019, owned by e.l.f. Beauty, Inc. since 2023.

elfbeauty.comen.wikipedia.orgpitchbook.comtracxn.com

Is NATURIUM cruelty-free?

Yes: Leaping Bunny and PETA list NATURIUM as cruelty-free.

PETALeaping Bunny

Is NATURIUM vegan?

Yes: PETA lists NATURIUM as a vegan company.

PETA

Is NATURIUM good for sensitive skin?

Yes, NATURIUM is good for sensitive skin because Lovi rates the brand-focused routine for sensitive skin as Superior. Reviewers often mention that the serums are gentle and non-irritating.

Which NATURIUM sunscreen is best for sensitive skin?

Dew-Glow Moisturizer SPF 50 is the best choice, and Lovi rates it Superior for sensitive skin. This sunscreen helps protect sensitive skin without irritation.

Is NATURIUM good for mature skin?

Yes, NATURIUM is good for mature skin, and Lovi rates the brand's routine Superior for this skin type. Reviewers often mention that the products improve skin texture and brighten uneven tone, while key ingredients like retinol help smooth lines and stimulate collagen accumulation.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind NATURIUM's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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