🇸🇦Saudi Arabia

NATURIUM skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NATURIUM is an American skincare brand founded in 2019 and owned by e.l.f. Beauty, Inc. since 2023.

elfbeauty.comen.wikipedia.orgpitchbook.comtracxn.com

NATURIUM's products on this page cover serums, moisturizers, sunscreens, eye products, and more, built around hyaluronic acid, niacinamide, and vitamin c. NATURIUM products fit sensitive skin and dry skin best. For acne-prone skin, Lovi rates the Azelaic Topical Acid 10% highest; for skin with dark spots, the Dew-Glow Moisturizer SPF 50; and for mature skin, the Tranexamic Topical Acid 5%. Its key ingredients: niacinamide improves skin aging and reduces hyperpigmentation.

The British Journal of Dermatology, 2002

This page covers some of the most popular NATURIUM products; for the whole NATURIUM range, with a fit score for every product, use the Lovi app.

NATURIUM serums and treatments

Other NATURIUM products

People Say

★4.6Overall rating based on 20.8k+ reviews

Reviewers most often praise NATURIUM for effective brightening, lightweight textures, and improved skin texture. The most common complaints are breakouts and skin irritation.

Highlights

  • Hydrating moisturizers Mostly Mentioned
    • “instantly soothes — Barrier Bounce”
    • “gloriously dewy — Barrier Bounce”
    • “plumps fine lines — Multi-Peptide Moisturizer”
  • Improves skin texture Often Mentioned
    • “face is so smooth — Azelaic Topical Acid 10%”
    • “smoothens skin — Retinol Complex Serum”
    • “skin felt smoother — Vitamin C Super Serum Plus”
  • Brightens and evens skin tone Often Mentioned
    • “skin looks drastically better — Vitamin C Complex Serum”
    • “Skin looks so bright — Tranexamic Topical Acid 5%”
    • “noticeable glow — Vitamin C Super Serum Plus”
  • Gentle, non-irritating serums Often Mentioned
    • “zero irritation — Retinaldehyde Cream Serum 0.05%”
    • “comfortable and hydrated — Azelaic Topical Acid 10%”
    • “didn't dry out my skin like others — BHA Liquid Exfoliant 2%”
  • Value for money Sometimes Noted
    • “unbeatable for the price — BHA Liquid Exfoliant 2%”
    • “affordable — Multi-Peptide Moisturizer”
    • “affordable alternative — Vitamin C Complex Serum”
  • Clears acne and blemishes Sometimes Noted
    • “decreased congestion — Azelaic Topical Acid 10%”
    • “cleared up acne — Retinol Complex Serum”
    • “holygrail for acne — Retinaldehyde Cream Serum 0.05%”
  • Causes breakouts or purging Sometimes Noted
    • “Made me breakout — Tranexamic Topical Acid 5%”
    • “bad purging period — Retinol Complex Serum”
    • “broke me out so bad — Niacinamide Serum 12% Plus Zinc 2%”
  • Skin irritation and reactions Sometimes Noted
    • “rash and hives — Vitamin C Complex Serum”
    • “Smelly — Tranexamic Topical Acid 5%”
    • “stings and burns — Barrier Bounce”
  • Ineffective or slow results Sometimes Noted
    • “Didn't do anything — Tranexamic Topical Acid 5%”
    • “taken weeks/months — Retinaldehyde Cream Serum 0.05%”
    • “plateaued after a few weeks — Azelaic Topical Acid 10%”
  • Packaging malfunctions and issues Sometimes Noted
    • “tube is hard to squeeze — Multi-Peptide Eye Cream”
    • “dropper is difficult — Vitamin C Super Serum Plus”
    • “pump arrived broken — Multi-Peptide Moisturizer”

Sources: lovi.care, naturium.com, target.com, ulta.com, thingtesting.com, skinsort.com, and more

Questions and answers

Is NATURIUM good for oily skin?

Yes, NATURIUM is good for oily skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the serums are gentle and non-irritating while helping to clear acne and blemishes.

Is NATURIUM worth it?

Yes, NATURIUM is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers often mention that the products improve skin texture, brighten skin tone, and keep the skin hydrated with gentle serums and moisturizers. Furthermore, the NATURIUM products on this page are mostly fragrance-free.

What are NATURIUM's best products?

NATURIUM features several top-performing items like Dew-Glow Moisturizer SPF 50 and Barrier Bounce, which Lovi rates Superior for dry skin. Shoppers also frequently mention that NATURIUM delivers hydrating moisturizers that leave the skin soft and smooth.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which NATURIUM moisturizer is best for dry skin?

Barrier Bounce is the best NATURIUM moisturizer for dry skin, where Lovi rates it Superior, followed by Multi-Peptide Moisturizer, which Lovi rates High.

Does NATURIUM cause breakouts?

NATURIUM may sometimes cause breakouts or purging, as shoppers note with certain items on this page. Lovi rates the brand-focused routine Superior for acne-prone skin.

What are the key ingredients in NATURIUM products?

The key ingredients in NATURIUM products are hyaluronic acid, niacinamide, and vitamin C. Lovi rates the NATURIUM routines for dry skin as Superior.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

How do I build a NATURIUM skincare routine?

To build a NATURIUM skincare routine for dry skin, apply the Toleriane Hydrating Gentle Cleanser followed by Barrier Bounce and Dew-Glow Moisturizer SPF 50 in the morning. Lovi rates the NATURIUM-focused routine Superior for dry skin.

Where can I buy NATURIUM, and how much does it cost?

NATURIUM is available on this page for shoppers in Saudi Arabia. The products range from SAR 81.35 to SAR 158.00, with most items priced between SAR 117.58 and SAR 145.53.

What are good alternatives to NATURIUM?

Good alternatives to NATURIUM with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates NATURIUM routines Superior for sensitive skin, dry skin, and combination skin, matching the top fit levels of these similar brands.

NATURIUM vs CeraVe: which is better?

Neither NATURIUM nor CeraVe is universally better because both brands achieve a Superior fit for dry, oily, sensitive, combination, and acne-prone skin types. Reviewers note that NATURIUM offers hydrating moisturizers and gentle, non-irritating serums.

Who owns NATURIUM, and where is it from?

NATURIUM is an American brand founded in 2019, owned by e.l.f. Beauty, Inc. since 2023.

elfbeauty.comen.wikipedia.orgpitchbook.comtracxn.com

Is NATURIUM cruelty-free?

Yes: Leaping Bunny and PETA list NATURIUM as cruelty-free.

PETALeaping Bunny

Is NATURIUM good for dry skin?

Yes, NATURIUM is good for dry skin because Lovi rates the NATURIUM-focused routine Superior for dry skin. Reviewers often mention that the moisturizers are hydrating, and key ingredients like hyaluronic acid help improve skin quality.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which NATURIUM sunscreen is best for sensitive skin?

The NATURIUM sunscreen on this page for sensitive skin is Dew-Glow Moisturizer SPF 50. Lovi rates Dew-Glow Moisturizer SPF 50 Superior for sensitive skin.

Is NATURIUM good for sensitive skin?

Yes, NATURIUM is a good option for sensitive skin because Lovi rates the NATURIUM-focused routine Superior for sensitive skin, and reviewers frequently mention its serums as gentle and non-irritating.

Is NATURIUM good for acne-prone skin?

Yes, NATURIUM is good for acne-prone skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the serums are gentle and non-irritating, and some note that the products help clear acne and blemishes.

Is NATURIUM good for mature skin?

Yes, NATURIUM is good for mature skin, and Lovi rates the brand's routine Superior for this skin type. Reviewers frequently mention that its products help smooth skin texture and brighten dark spots while keeping the face soft.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind NATURIUM's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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