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Freeman skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Freeman is an American skincare brand founded in 1976 and owned by Yellow Wood Partners since 2017.

prnewswire.comfreemanbeauty.com

Freeman is warmly loved for its approachable masks and feel-good formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Hawaiian Black Salt Peel-Off Mask for acne-prone skin and the Cucumber Peel-Off Mask for skin with dark spots. The brand makes reliable additions to weekly self-care rituals.

This page covers some of the most popular Freeman products; for the whole Freeman range, with a fit score for every product, use the Lovi app.

Freeman masks

Questions and answers

Is Freeman worth it?

Freeman is a good option since Lovi rates the Freeman-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The products on this page all contain fragrance, and the items listed cost around S$14.63.

What are Freeman's best products?

Freeman does not list a best product on this page, as both the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask carry warning or caution ratings across all skin types. Lovi rates the Freeman-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Freeman cause breakouts?

Lovi warns that the Cucumber Peel-Off Mask is likely to cause breakouts for acne-prone skin, and rates the Hawaiian Black Salt Peel-Off Mask as Low for acne-prone skin. Both Freeman products on this page include fragrance.

Is Freeman fragrance-free?

No, the Freeman products on this page include fragrance. Both the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask contain fragrance.

What are the key ingredients in Freeman products?

The page does not list the key ingredients for the Freeman products shown. Both the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask contain fragrance.

How do I build a Freeman skincare routine?

To build a Freeman routine, you can use the brand's masks which feature options like the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask. Lovi rates the Freeman-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy Freeman, and how much does it cost?

Freeman products on this page are available in Singapore stores. Prices range from S$14.63 to S$14.63, with most falling within that same range.

What are good alternatives to Freeman?

Good alternatives to Freeman include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica, which also have dedicated pages on Lovi. Lovi rates the CeraVe-focused routine High for dry, oily, and combination skin, and Superior for sensitive and acne-prone skin.

Freeman vs CeraVe: which is better?

Lovi rates the Freeman routines Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe routines score High for dry, oily, and combination skin and Superior for sensitive and acne-prone skin. Both brands offer distinct options depending on individual skin needs and preferences.

Who owns Freeman, and where is it from?

Freeman is an American brand founded in 1976, owned by Yellow Wood Partners since 2017.

prnewswire.comfreemanbeauty.com

Is Freeman cruelty-free?

Yes: PETA lists Freeman as cruelty-free.

PETAPETA

Is Freeman vegan?

Yes: PETA lists Freeman as a vegan company.

PETA

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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