Freeman skincare
Freeman is an American skincare brand founded in 1976 and owned by Yellow Wood Partners since 2017.
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Freeman is warmly loved for its approachable masks and feel-good formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Hawaiian Black Salt Peel-Off Mask for acne-prone skin and the Cucumber Peel-Off Mask for skin with dark spots. The brand makes reliable additions to weekly self-care rituals.
This page covers some of the most popular Freeman products; for the whole Freeman range, with a fit score for every product, use the Lovi app.
Freeman masks
Questions and answers
Is Freeman worth it?
Freeman is worth it for most shoppers, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. However, the specific masks on this page all carry warnings or cautions for these skin types. Additionally, all of the Freeman products on this page contain fragrance.
What are Freeman's best products?
Does Freeman cause breakouts?
Freeman does not have a set brand-focused routine specifically proven to prevent breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The Cucumber Peel-Off Mask carries a warning for acne-prone skin, while the Hawaiian Black Salt Peel-Off Mask is rated Low for acne-prone skin.
Is Freeman fragrance-free?
No, the Freeman products on this page all contain fragrance. Both the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask include added fragrance.
What are the key ingredients in Freeman products?
The page does not list the key ingredients for the Freeman products. Both the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask include fragrance.
How do I build a Freeman skincare routine?
To build a Freeman routine, you can use the brand's masks since Lovi rates the Freeman-focused routine Superior for combination, oily, sensitive, and acne-prone skin, and also Superior for dry skin. The Freeman products on this page all contain fragrance.
What are good alternatives to Freeman?
Good alternatives to Freeman include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have pages on Lovi to help you find the right products for your skin.
Freeman vs CeraVe: which is better?
Freeman rates Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe rates High to Superior for those skin types. Lovi rates the Freeman-focused routine slightly higher overall compared to CeraVe for these skin types.
Who owns Freeman, and where is it from?
Freeman is an American brand founded in 1976, owned by Yellow Wood Partners since 2017.
Is Freeman vegan?
Yes: PETA lists Freeman as a vegan company.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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