Freeman skincare
Freeman is an American skincare brand founded in 1976 and owned by Yellow Wood Partners since 2017.
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Freeman is warmly loved for its approachable masks and feel-good formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Hawaiian Black Salt Peel-Off Mask for acne-prone skin and the Cucumber Peel-Off Mask for skin with dark spots. The brand makes reliable additions to weekly self-care rituals.
This page covers some of the most popular Freeman products; for the whole Freeman range, with a fit score for every product, use the Lovi app.
Freeman masks
Questions and answers
Is Freeman worth it?
Yes, Freeman is worth it because Lovi rates the Freeman-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The brand was founded in the United States in 1976 and offers affordable masks.
What are Freeman's best products?
Freeman does not have a single best product listed on this page, as its two masks currently carry low or warning ratings across all skin types. Lovi rates the Freeman-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Does Freeman cause breakouts?
Is Freeman fragrance-free?
No, the Freeman products on this page are not fragrance-free, as both listed items contain fragrance.
What are the key ingredients in Freeman products?
The Freeman products on this page contain added fragrance, and specific active ingredients depend on the individual mask chosen. For example, the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask feature their respective namesake components.
How do I build a Freeman skincare routine?
To build a Freeman routine, you can use the brand's masks such as the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask. Lovi rates the Freeman-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are good alternatives to Freeman?
Good alternatives to Freeman include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi pages are available for all of these brands.
Freeman vs CeraVe: which is better?
For dry skin, the Freeman-focused routine is rated Superior while the CeraVe-focused routine is rated High. For oily, sensitive, combination, and acne-prone skin, both brands receive a Superior rating from Lovi. The Freeman products on this page all contain fragrance.
Who owns Freeman, and where is it from?
Freeman is an American brand founded in 1976, owned by Yellow Wood Partners since 2017.
Is Freeman vegan?
Yes: PETA lists Freeman as a vegan company.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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