Freeman skincare
Freeman is an American skincare brand founded in 1976 and owned by Yellow Wood Partners since 2017.
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Freeman is warmly loved for its approachable masks and feel-good formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Hawaiian Black Salt Peel-Off Mask for acne-prone skin and the Cucumber Peel-Off Mask for skin with dark spots. The brand makes reliable additions to weekly self-care rituals.
This page covers some of the most popular Freeman products; for the whole Freeman range, with a fit score for every product, use the Lovi app.
Freeman masks
Questions and answers
Is Freeman worth it?
Freeman is worth considering for various skin types, as Lovi rates the brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. However, shoppers should note that all Freeman products on this page include fragrance and carry warnings or cautions across most skin types.
What are Freeman's best products?
Lovi rates the Freeman routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, built around options like the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask. However, individual product fits on this page range from Warning to Caution across those skin types. All of the Freeman products on this page include fragrance.
Does Freeman cause breakouts?
Freeman masks carry warnings for acne-prone skin on this page. Lovi rates the Freeman-focused routine Superior for acne-prone skin.
Is Freeman fragrance-free?
No, the Freeman products on this page are not fragrance-free, as all of them list fragrance.
What are the key ingredients in Freeman products?
The Freeman products on this page feature key ingredients like cucumber extract in the Cucumber Peel-Off Mask and Hawaiian black salt in the Hawaiian Black Salt Peel-Off Mask.
How do I build a Freeman skincare routine?
To build a Freeman routine, you can use the Cucumber Peel-Off Mask or the Hawaiian Black Salt Peel-Off Mask, depending on your preference. Lovi rates Freeman-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are good alternatives to Freeman?
Good alternatives to Freeman include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison.
Freeman vs CeraVe: which is better?
Lovi rates Freeman-focused routines Superior and CeraVe routines High across dry, oily, sensitive, combination, and acne-prone skin. Both brands offer distinct options, though Freeman products on this page include fragrance.
Who owns Freeman, and where is it from?
Freeman is an American brand founded in 1976, owned by Yellow Wood Partners since 2017.
Is Freeman vegan?
Yes: PETA lists Freeman as a vegan company.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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