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SK-II vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and Charlotte Tilbury are distinct beauty houses, with the Japanese brand celebrated since 1980 for its nourishing moisturizers, targeted serums, restorative masks, clarifying toners, and gentle formulations powered by pitera, while the British brand offers nourishing moisturizers and eye products. Both labels cater thoughtfully to diverse complexions, as the former suits dry sensitive skin and combination skin best due to a balancing and soothing nature, with specific items addressing acne-prone skin, dark spots, and mature skin, whereas the latter features top-rated selections for acne-prone skin, dark spots, and mature skin. Ultimately, the two lines diverge through their heritage, ingredient philosophies, and specific product ranges.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular SK-II and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs Charlotte Tilbury products

People Say

SK-IICharlotte Tilbury
  • Balances and hydrates Mostly MentionedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Improves texture Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
  • Radiance and glow Mostly MentionedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “gives a glass skin look — SK-II Facial Treatment Essence”
  • Makeup base Not notedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Anti-aging and tone Often MentionedNot noted
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Pleasant scent Rarely NotedOften Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Subtle rose fragrance, spa-like scent, not overpowering. — SK-II Facial Treatment Cleansing Oil”
  • High price Mostly MentionedMostly Mentioned
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
    • “not worth the splurge — Charlotte Tilbury Magic Eye Rescue”
    • “very expensive — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Breakouts and purging Often MentionedMostly Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “grandma perfume smell — Charlotte Tilbury Charlotte's Magic Cream”
  • Lack of results Often MentionedRarely Noted
    • “did nothing — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “did absolutely nothing — SK-II Facial Treatment Essence”

Questions and answers

SK-II or Charlotte Tilbury: which is better?

Charlotte Tilbury is better for hydrating moisturizers and radiance, while SK-II does better for improving texture and anti-aging. Reviewers most often mention Charlotte Tilbury's hydrating moisturizers and its high price point.

What is the difference between SK-II and Charlotte Tilbury?

SK-II stands out for improving texture and anti-aging with key ingredients like Pitera across the products on this page, whereas Charlotte Tilbury is better known for balancing and hydrating the skin with items like Charlotte's Magic Cream. Reviewers frequently mention that Charlotte Tilbury offers hydrating moisturizers alongside a high price point.

SK-II or Charlotte Tilbury: which moisturizer is better?

Both brands offer moisturizers for different skin types, with Charlotte Tilbury's Charlotte's Magic Cream achieving a Superior fit for mature skin. SK-II's Skinpower Advanced Cream provides a High fit for mature and dry skin. Reviewers most often mention Charlotte Tilbury's products for hydrating moisturizers.

Which is more affordable, SK-II or Charlotte Tilbury?

Charlotte Tilbury is known for its high price point among the products on this page, while SK-II does not have affordability mentioned as a main review theme.

Which causes fewer breakouts, SK-II or Charlotte Tilbury?

Charlotte Tilbury causes fewer breakouts, whereas the products on this page for SK-II have a review theme of breakouts and purging.

Which brand is better for improving skin texture, SK-II or Charlotte Tilbury?

SK-II is better for improving skin texture than Charlotte Tilbury, as shown in the review themes on the page. The products on this page list no fragrance in their ingredients.

How do the founding years and corporate ownerships of SK-II and Charlotte Tilbury compare?

SK-II was founded in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991, whereas Charlotte Tilbury was founded in the United Kingdom in 2013 and is owned by Puig since 2020.

Which brand features products containing Pitera as a key ingredient?

SK-II is the brand that features products with Pitera as a key ingredient across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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