🇬🇧United Kingdom

SK-II vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and Charlotte Tilbury are distinct beauty houses offering targeted routines for discerning complexions. The Japanese brand founded in 1980 is celebrated for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera, while the British house established in 2013 specializes in exquisite moisturizers and eye products. Both collections suit dry skin and acne-prone skin best, though the former utilizes signature fermentation ingredients to refine texture, whereas the latter focuses on rich, transformative hydration.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular SK-II and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs Charlotte Tilbury products

People Say

SK-IICharlotte Tilbury
  • Balances and hydrates Mostly MentionedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Improves texture Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
  • Radiance and glow Mostly MentionedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “gives a glass skin look — SK-II Facial Treatment Essence”
  • Makeup base Not notedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Anti-aging and tone Often MentionedNot noted
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Pleasant scent Rarely NotedOften Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Subtle rose fragrance, spa-like scent, not overpowering. — SK-II Facial Treatment Cleansing Oil”
  • High price Mostly MentionedMostly Mentioned
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
    • “not worth the splurge — Charlotte Tilbury Magic Eye Rescue”
    • “very expensive — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Breakouts and purging Often MentionedMostly Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “grandma perfume smell — Charlotte Tilbury Charlotte's Magic Cream”
  • Lack of results Often MentionedRarely Noted
    • “did nothing — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “did absolutely nothing — SK-II Facial Treatment Essence”

Questions and answers

SK-II or Charlotte Tilbury: which is better?

SK-II helps improve skin texture and tone with products on this page, fitting dry, acne-prone, and dry sensitive skin best with High or Superior Lovi levels. Charlotte Tilbury does better at balancing and hydrating, with Charlotte's Magic Cream reaching a Superior Lovi fit level for mature skin.

What is the difference between SK-II and Charlotte Tilbury?

SK-II helps improve texture and provides anti-aging and tone benefits, whereas Charlotte Tilbury does better with balancing and hydrating, radiance and glow, and acting as a makeup base. For dry skin, SK-II achieves a High Lovi fit with products like Facial Treatment Essence, while Charlotte Tilbury reaches a High Lovi fit for dry skin with Charlotte's Magic Cream.

SK-II or Charlotte Tilbury: which moisturizer is better?

For a moisturizer, SK-II works best with dry, acne-prone, and dry sensitive skin, earning a High Lovi fit for products like Facial Treatment Essence and Skinpower Advanced Cream. Charlotte Tilbury delivers a Superior Lovi fit for mature skin with Charlotte's Magic Cream.

Which is more affordable, SK-II or Charlotte Tilbury?

Reviewers note that Charlotte Tilbury has a high price point. Lovi does not list specific pricing or affordability comparisons for SK-II on this page.

Which causes fewer breakouts, SK-II or Charlotte Tilbury?

Charlotte Tilbury is the better choice for avoiding breakouts because breakouts and purging are noted as a negative review theme for SK-II.

Which brand is better for improving skin texture, SK-II or Charlotte Tilbury?

SK-II does better for improving skin texture than Charlotte Tilbury based on reviewer feedback on this page. Lovi rates several SK-II products on this page as having a High fit for multiple skin types.

Which brand performs better for providing radiance and glow?

Charlotte Tilbury performs better for providing radiance and glow, and reviewers mostly mention its hydrating moisturizers.

What are the founding countries and parent companies of SK-II and Charlotte Tilbury?

SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company, while Charlotte Tilbury was founded in the United Kingdom in 2013 and is owned by Puig.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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