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Simple vs FANCL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and FANCL are two established skincare lines offering gentle daily formulations for various complexions. The British brand is known for moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone and oily skin best. Conversely, the Japanese brand is loved for thoughtful makeup removers and gentle exfoliants crafted from pure formulas that suit sensitive, dry, and normal skin types. While both provide reliable solutions, they differ in their foundational ingredients and their ideal skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

FANCL is a Japanese skincare brand founded in 1980 and owned by Kirin Holdings Company, Limited since 2024.

fancl.jpen.wikipedia.orgpitchbook.com

This page compares some of the most popular Simple and FANCL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs FANCL products

Questions and answers

Simple or FANCL: which is better?

Simple offers more varied options like gentle makeup removers and lightweight moisturizers that products on this page show have a High fit for sensitive skin, while FANCL features specialized formulas like Mild Cleansing Oil with a Superior fit for dry skin.

What is the difference between Simple and FANCL?

Simple offers a broad range of everyday cleansers, toners, and lightweight moisturizers containing niacinamide and glycerin, while FANCL features specialized products like a cleansing oil and an exfoliating washing powder. Lovi rates FANCL's Facial Washing Powder as Superior for dry sensitive skin, whereas Simple's Refreshing Facial Wash has a Low fit for the same skin type.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which is more affordable, Simple or FANCL?

Simple features lightweight and value-friendly moisturizers on the products on this page. FANCL does not mention affordability on this page.

Which causes fewer breakouts, Simple or FANCL?

Reviewers note that Simple products on this page often cause breakouts or irritations, whereas FANCL has no such user reports on this page.

Which brand has been around longer and where were they founded?

Simple has been around longer, having been founded in the United Kingdom in 1960, while FANCL was founded in Japan in 1980.

Do any products from either Simple or FANCL contain fragrance?

Every product on this page from both Simple and FANCL lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Simple's and FANCL's cleansers?

For dry skin, FANCL's cleansers achieve High to Superior Lovi fit levels, whereas Simple's cleansers earn Low fit ratings.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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