Shu Uemura vs facefacts
Shu Uemura and facefacts are skincare brands from Japan and Britain, respectively. Shu Uemura is known for its transformative makeup removers and meticulously crafted formulas using gentle ingredients, while the British brand is loved for its nourishing cleansers and targeted formulas. The Japanese brand suits all skin types best, and its counterpart suits dry, normal, and combination skin best. They differ in their standout products and formulations, as the former features a cleansing oil ideal for acne-prone skin, while the latter utilizes key ingredients in its Hydrating Gentle Cleanser to maintain the natural moisture balance.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.
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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.
This page compares some of the most popular Shu Uemura and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Shu Uemura vs facefacts products
Questions and answers
Shu Uemura or facefacts: which is better?
For dry, sensitive, or acne-prone skin, facefacts is better because Lovi rates its Hydrating Gentle Cleanser as High, whereas Shu Uemura's cleansing oil is only rated Average for those skin types. Both brands offer products on this page that list no fragrance in their ingredients.
What is the difference between Shu Uemura and facefacts?
Facefacts is a High fit for dry, sensitive, and acne-prone skin, whereas Shu Uemura only reaches an Average fit for those skin types. Every product on this page from both brands lists no fragrance in its ingredients.
Which is more affordable, Shu Uemura or facefacts?
I cannot answer that question because the provided page facts do not contain pricing or affordability information for either Shu Uemura or facefacts.
Which causes fewer breakouts, Shu Uemura or facefacts?
Shu Uemura causes fewer breakouts for oily and acne-prone skin because Lovi rates its cleansing oil as Low or Caution for these skin types, while facefacts rates its cleanser as High.
Which brand is older, Shu Uemura or facefacts?
Shu Uemura is much older than facefacts, having been founded in Japan in 1967, whereas facefacts started in the United Kingdom in 2019.
Which company owns facefacts and when was it founded?
Facefacts is owned by Brand Masters B.V. and was founded in the United Kingdom in 2019.
Do either Shu Uemura or facefacts products contain fragrance?
Every product from both Shu Uemura and facefacts on this page lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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