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Purito vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Pixi are skincare brands founded in 2017 and 1999, respectively, offering gentle formulas designed to support a calm complexion. The Korean brand is cherished for its moisturizers, serums, sunscreens, and makeup removers that suit dry skin and sensitive skin best, while the British brand is beloved for its toners, serums, eye products, and moisturizers that suit oily skin and sensitive skin best. For specific needs, the former features standout options like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, both provide targeted daily care, with the latter offering products such as the Glow Tonic for acne-prone skin, the Glow Peel Pads for dark spots, and the Retinol Tonic for mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Purito and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Pixi products

People Say

PuritoPixi
  • Lightweight and non-greasy texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
  • Soothing and calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
  • Hydrating and plumping Often MentionedMostly Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Safe for sensitive or acne-prone skin Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Gentle enough for regular use — Pixi Retinol Tonic”
  • Versatile application and pleasant scent Not notedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Great over makeup — Pixi Hydrating Milky Mist”
  • Barrier repair and glow finish Rarely NotedOften Mentioned
    • “healthy radiance — Pixi Glow Mist”
    • “melts powder makeup — Pixi Glow Mist”
    • “gives a lovely glow — Pixi Rose Oil Blend”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Sticky, tacky, or greasy finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “too greasy — Pixi Glow Mist”
  • Insufficient moisture or hydration Often MentionedRarely Noted
    • “Felt like just water — Pixi Hydrating Milky Mist”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Not notedOften Mentioned
    • “smell is overpowering — Pixi Glow Tonic”

Purito vs Pixi routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy Pixi routine · SAR 1,209.66 · 91% fitSee multi-brand routine · 96% fit

Purito vs Pixi routines for oily skin

Buy Pixi routine · SAR 1,155.80 · 95% fitBuy Purito routine · SAR 1,017.40 · 89% fitSee multi-brand routine · 97% fit

Purito vs Pixi routines for combination skin

Buy Pixi routine · SAR 1,150.95 · 94% fitBuy Purito routine · SAR 890.35 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Pixi: which is better?

Purito tends to be better for lightweight texture and soothing sensitive or acne-prone skin, whereas Pixi excels at deep hydration and providing a radiant glow. Every product on the Purito page lists no fragrance in its ingredients, while three Pixi products include fragrance.

What is the difference between Purito and Pixi?

Purito features lightweight, soothing, and fragrance-free formulas that are well-suited for sensitive skin, whereas Pixi offers products known for deep hydration and radiance, though some items include added fragrance.

Purito or Pixi for dry skin?

Purito and Pixi are equally matched for dry skin, as Lovi rates the routine fit for both brands as Superior. The products on this page for both brands feature hydrating ingredients like hyaluronic acid, which helps improve skin quality.

Dermatologic Therapy, 2022

Purito or Pixi: which moisturizer is better?

Purito offers better moisturizers because every product on the page lists no fragrance, and reviewers frequently mention them as lightweight, soothing, calming, and barrier-supporting. Pixi moisturizers, on the other hand, can involve strong fragrance and scent issues.

Which is more affordable, Purito or Pixi?

The page does not provide pricing information to compare the affordability of Purito and Pixi.

How do Purito and Pixi compare in terms of fragrance across their products?

Purito offers better fragrance control, as every product on this page lists no fragrance in its ingredients. Pixi includes fragrance in some of its items, with 7 of 10 products on this page listing no fragrance while Glow Tonic, Hydrating Milky Mist, and Antioxidant Tonic contain fragrance.

Which brand performs better for barrier repair and glow finish according to review themes?

Pixi performs better for barrier repair and glow finish according to the review themes on this page.

What are the ownership and founding details of Purito compared to Pixi?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital. Pixi was founded in 1999 in the United Kingdom and is independently owned.

Purito or Pixi for oily skin?

Pixi is the better choice for oily skin, as Lovi rates its routine fit as Superior compared to High for Purito. Pixi's products help provide radiance and glow, though some formulations may cause a sticky or tacky residue.

Purito or Pixi for sensitive skin?

Both Purito and Pixi offer products on this page with a Superior Lovi fit level for sensitive skin, though Purito features no fragrance across its entire range while Pixi has some scented formulas. Additionally, aloe vera in Pixi's products helps with skin soothing and wound healing.

Iranian Journal of Medical Sciences, 2019

Purito or Pixi for acne-prone skin?

Both Purito and Pixi are great choices for acne-prone skin, as Lovi rates their routines as Superior for this skin type. Purito products on this page list no fragrance, whereas some Pixi products contain fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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