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Purito vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Pixi are skincare brands founded in 2017 and 1999, respectively, offering gentle formulas designed to support a calm complexion. The Korean brand is cherished for its moisturizers, serums, sunscreens, and makeup removers that suit dry skin and sensitive skin best, while the British brand is beloved for its toners, serums, eye products, and moisturizers that suit oily skin and sensitive skin best. For specific needs, the former features standout options like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, both provide targeted daily care, with the latter offering products such as the Glow Tonic for acne-prone skin, the Glow Peel Pads for dark spots, and the Retinol Tonic for mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Purito and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Pixi products

People Say

PuritoPixi
  • Lightweight and non-greasy texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
  • Soothing and calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
  • Hydrating and plumping Often MentionedMostly Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Safe for sensitive or acne-prone skin Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “Gentle enough for regular use — Pixi Retinol Tonic”
  • Versatile application and pleasant scent Not notedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Great over makeup — Pixi Hydrating Milky Mist”
  • Barrier repair and glow finish Rarely NotedOften Mentioned
    • “healthy radiance — Pixi Glow Mist”
    • “melts powder makeup — Pixi Glow Mist”
    • “gives a lovely glow — Pixi Rose Oil Blend”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Sticky, tacky, or greasy finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “too greasy — Pixi Glow Mist”
  • Insufficient moisture or hydration Often MentionedRarely Noted
    • “Felt like just water — Pixi Hydrating Milky Mist”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Not notedOften Mentioned
    • “smell is overpowering — Pixi Glow Tonic”

Purito vs Pixi routines for dry skin

Buy Pixi routine · A$284.74 · 94% fitBuy Purito routine · A$258.97 · 93% fitSee multi-brand routine · 97% fit

Purito vs Pixi routines for oily skin

Buy Pixi routine · A$463.41 · 95% fitBuy Purito routine · A$410.26 · 90% fitSee multi-brand routine · 96% fit

Purito vs Pixi routines for combination skin

Buy Pixi routine · A$445.60 · 92% fitBuy Purito routine · A$395.84 · 89% fitSee multi-brand routine · 95% fit

Questions and answers

Purito or Pixi: which is better?

Both Purito and Pixi are great choices depending on your skin goals, as Lovi rates both brands as having a Superior routine fit for dry, oily, sensitive, acne-prone, and mature skin. Reviewers note that Purito excels in lightweight textures and soothing care with fragrance-free formulas, while Pixi is often praised for deep hydration and radiance.

What is the difference between Purito and Pixi?

Purito features lightweight, soothing, and fragrance-free products that reviewers note are gentle for sensitive skin, whereas Pixi offers products known for deep hydration and radiance, though some formulas feature strong fragrance and can leave a sticky residue.

Purito or Pixi for dry skin?

Both Purito and Pixi are great options, as Lovi rates the routine fit for dry skin as Superior for each brand. Purito features fragrance-free formulas and lightweight, soothing moisturizers, whereas Pixi is noted for deep hydration and brightening serums.

Purito or Pixi: which moisturizer is better?

When comparing moisturizers, Purito offers lightweight formulas that reviewers frequently describe as soothing, calming, and barrier-supporting, with every product on this page listing no fragrance in its ingredients. Pixi provides products like its Rose Oil Blend for moisturization, but reviewers note that Pixi products may feature strong fragrance and scent issues.

Which is more affordable, Purito or Pixi?

Neither Purito nor Pixi is highlighted as more affordable on this page, as pricing information is not provided.

How do Purito and Pixi compare regarding fragrance in their products?

Purito lists no fragrance in any of the products on its page. Pixi also features products with no fragrance, but 7 of its 10 products do list fragrance.

Which brand performs better for combination skin, Purito or Pixi?

Pixi performs better for combination skin because Lovi rates its routine fit as Superior, while Purito achieves a High fit level.

What do reviewers say about the textures and potential sticky residue of products from Purito versus Pixi?

Purito does better for lightweight and non-greasy texture, whereas reviewers often note a sticky or tacky residue with Pixi products.

Purito or Pixi for oily skin?

Both Purito and Pixi offer an equal routine fit of Superior for oily skin. Reviewers note that Purito provides a lightweight and non-greasy texture, while Pixi is known for deep hydration and radiance.

Purito or Pixi for sensitive skin?

Both Purito and Pixi offer a Superior Lovi fit for sensitive skin, but they differ in formulation details as Purito lists no fragrance across the products on this page while Pixi includes fragrance in some items.

Purito or Pixi for acne-prone skin?

Both brands achieve a Superior fit for acne-prone skin on Lovi. Purito stands out for offering fragrance-free formulas and soothing, barrier-supporting products, whereas Pixi delivers targeted toners and serums that help with radiance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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