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Purito vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Aēsop are distinct skincare labels known for their thoughtfully formulated moisturizers, serums, and sunscreens that rely on gentle, botanical, and scientifically validated ingredients. The Korean brand suits dry and sensitive skin best with its soothing daily care, offering reliable nourishment for a calm complexion, whereas the second brand suits balanced, combination, and sensitive skin best with compositions that work harmoniously to support overall skin health and resilience. While the former focuses on products like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum, both brands provide targeted solutions for concerns such as acne-prone skin, dark spots, and mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Aēsop products

People Say

PuritoAēsop
  • Lightweight and non-greasy texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Deep hydration and plumping Sometimes NotedMostly Mentioned
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
    • “delivers deep hydration that really fills your skin — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming effect Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Acne-safe and gentle formula Mostly MentionedNot noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Skin rescue and blemish calming Not notedOften Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “my small blemishes noticeably diminished — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
  • Luxurious or refreshing scent Not notedOften Mentioned
    • “smells divine — Aēsop Damascan Rose Facial Treatment”
    • “Soft herbal scent that feels fresh and floral. — Aēsop Parsley Seed Facial Cleanser”
  • High price point Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Sticky or tacky finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Unpleasant scent or cooking oil smell Sometimes NotedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like carrots — Aēsop Damascan Rose Facial Treatment”
    • “Nasty smell... would not buy again. — Aēsop Parsley Seed Facial Cleanser”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Questions and answers

Purito or Aēsop: which is better?

Purito is better for lightweight, soothing, and acne-safe care, while Aēsop excels at deep hydration and luxurious scents. Reviewers note that Purito fits dry and sensitive skin best, whereas Aēsop products come at a higher price point.

What is the difference between Purito and Aēsop?

Purito fits dry skin, sensitive skin, and dry sensitive skin best, and its products on this page are known for a lightweight and non-greasy texture, soothing and calming effects, and acne-safe and gentle formulas. Reviewers note that Aēsop brings deep hydration and plumping along with luxurious and refreshing scents, though its products carry a high price point.

Purito or Aēsop: which moisturizer is better?

Purito moisturizers are better for lightweight, soothing, and acne-safe care, while Aēsop is preferred for deep hydration.

Which is more affordable, Purito or Aēsop?

Purito is more affordable, as a high price point is noted as a drawback for Aēsop while Purito has lower pricing across its products.

Which causes fewer breakouts, Purito or Aēsop?

Purito does better for acne-safe and gentle formulas, making it less likely to cause breakouts than Aēsop.

When was Purito founded compared to Aēsop, and who currently owns each brand?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Aēsop was founded earlier in 1987 and is owned by L'Oréal Groupe.

Which brand has more products listed on the page, and what are their respective skin types with Superior Lovi fit levels?

Purito has more products listed on the page. Its products with a Superior Lovi fit level are Centella Unscented Serum for sensitive, mature, dry sensitive, dry, and acne-prone skin; Daily Soft Touch Sunscreen for dry, dry sensitive, skin with dark spots, sensitive, and acne-prone skin; Deep Sea Pure Water Cream for dry skin; Centella Unscented Toner for acne-prone, sensitive, skin with dark spots, combination, mature, oily acne-prone, and oily skin; and Pure Vitamin C Serum for combination, oily acne-prone, oily, and sensitive skin. Aēsop has no products with a Superior Lovi fit level on this page.

What do reviewers say about the scents of products from Purito versus Aēsop?

Reviewers note that the products on this page from Purito have no fragrance listed in their ingredients, while Aēsop products are often praised for their luxurious and refreshing scents, though some reviewers sometimes note unpleasant scents for Aēsop.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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