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Purito vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Aēsop are distinct skincare labels known for their thoughtfully formulated moisturizers, serums, and sunscreens that rely on gentle, botanical, and scientifically validated ingredients. The Korean brand suits dry and sensitive skin best with its soothing daily care, offering reliable nourishment for a calm complexion, whereas the second brand suits balanced, combination, and sensitive skin best with compositions that work harmoniously to support overall skin health and resilience. While the former focuses on products like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum, both brands provide targeted solutions for concerns such as acne-prone skin, dark spots, and mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Aēsop products

People Say

PuritoAēsop
  • Lightweight and non-greasy texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Deep hydration and plumping Sometimes NotedMostly Mentioned
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
    • “delivers deep hydration that really fills your skin — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming effect Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Acne-safe and gentle formula Mostly MentionedNot noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Skin rescue and blemish calming Not notedOften Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “my small blemishes noticeably diminished — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
  • Luxurious or refreshing scent Not notedOften Mentioned
    • “smells divine — Aēsop Damascan Rose Facial Treatment”
    • “Soft herbal scent that feels fresh and floral. — Aēsop Parsley Seed Facial Cleanser”
  • High price point Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Sticky or tacky finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Unpleasant scent or cooking oil smell Sometimes NotedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like carrots — Aēsop Damascan Rose Facial Treatment”
    • “Nasty smell... would not buy again. — Aēsop Parsley Seed Facial Cleanser”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Questions and answers

Purito or Aēsop: which is better?

Purito is better for soothing and calming dry or sensitive skin with its lightweight, gentle formulas, while Aēsop is better for deep hydration and luxurious, refreshing scents. Lovi rates multiple Purito products as having Superior fit levels for sensitive and dry skin types, though reviewers often note a high price point for Aēsop.

What is the difference between Purito and Aēsop?

Purito focuses on lightweight, soothing, and gentle formulas that achieve High to Superior Lovi fit levels for dry and sensitive skin, whereas Aēsop offers luxurious, balancing products known for deep hydration.

Purito or Aēsop: which moisturizer is better?

Purito offers lightweight and soothing moisturizers like the Oat-in Calming Gel Cream, which has a High Lovi fit for sensitive and dry skin, whereas Aēsop provides deeply hydrating balancing options like the B Triple C Facial Balancing Gel.

Which is more affordable, Purito or Aēsop?

Purito is the more affordable brand, whereas a high price is mostly noted as a negative point for Aēsop.

Which causes fewer breakouts, Purito or Aēsop?

Purito has products on this page with better Lovi fit levels for acne-prone skin, such as the Centella Unscented Toner achieving a Superior fit compared to Aēsop's acne ratings.

Which brand offers better soothing and calming effects for sensitive skin, Purito or Aēsop?

Purito offers better soothing and calming effects for sensitive skin compared to Aēsop. Reviewers mostly mention Purito for its soothing and calming moisturizers, and the products on this page achieve a High Lovi fit level for sensitive skin.

How do the founding years and corporate ownership of Purito and Aēsop compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Aēsop was founded in 1987 and is owned by L'Oréal Groupe.

Which brand is better for deep hydration and plumping according to reviewer themes?

According to reviewer themes on this page, Aēsop does better for deep hydration and plumping.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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