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NIOD vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIOD and the purest are distinct skincare options, with the former featuring advanced serums and balancing toners like Modulating Glucosides and Superoxide Dismutase Saccharide Mist, while the latter is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The Canadian brand suits mature, sensitive, and dry skin types best through its scientifically rigorous development, whereas the mild nature of the second option suits sensitive, dry, and combination skin best, offering reliable daily support for acne-prone skin. Ultimately, the two brands differ through sophisticated, targeted results versus consistent, understated performance.

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular NIOD and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIOD vs the purest products

Questions and answers

NIOD or the purest: which is better?

NIOD is better for shoppers who want to avoid added scents, as every product on this page contains no fragrance, whereas the purest includes fragrance in its solutions moisturizer. Furthermore, Lovi rates NIOD's Modulating Glucosides serum with a High fit across multiple skin types.

What is the difference between NIOD and the purest?

NIOD and the purest differ in their formulation fragrance and ownership, as NIOD is owned by The Estée Lauder Companies Inc. and all products on this page list no fragrance, whereas the purest is owned by Evly Pharma Cosmetics and includes fragrance in its solutions moisturizer. Lovi rates NIOD Modulating Glucosides as a High fit for sensitive skin, and the purest solutions as a High fit for sensitive skin.

Which is more affordable, NIOD or the purest?

Neither NIOD nor the purest is more affordable because the provided page facts do not contain pricing information for either brand.

Which causes fewer breakouts, NIOD or the purest?

NIOD is the better choice for acne-prone skin because Lovi rates its Modulating Glucosides as High for oily acne-prone skin and Average for acne-prone skin, whereas the purest solutions moisturizer is rated Low for both. Additionally, every product on the NIOD page is fragrance-free, while the purest solutions includes fragrance, which may irritate breakout-prone skin.

Skin Pharmacology and Physiology, 2012

Which brand was founded earlier, NIOD or the purest?

NIOD was founded in 2015, making it older than the purest, which was founded in 2020.

Which brand's products are completely free of fragrance according to the page?

NIOD is the brand whose products on this page are completely free of fragrance, whereas the purest includes fragrance in its products.

How do the Lovi fit levels for sensitive skin compare between NIOD's Modulating Glucosides and the purest's solutions?

NIOD's Modulating Glucosides has a High Lovi fit level for sensitive skin, whereas the purest's solutions has a High Lovi fit level for sensitive skin as well. Both products are well-suited for sensitive skin, though NIOD's serum is fragrance-free while the purest's moisturizer contains fragrance.

Skin Pharmacology and Physiology, 2012The Journal of Clinical and Aesthetic Dermatology, 2012

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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